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The utility of prestige : Chinese and American hedonic ratings of prestige goods
Adams, Russell - In: Journal of global marketing 24 (2011) 4, pp. 287-304
Persistent link: https://www.econbiz.de/10009377182
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How do religiosity and acculturation to the global consumer culture drive the perceived value of luxury? : a study in Kuwait
Al-Issa, Nermain; Dens, Nathalie - In: Journal of Islamic marketing 14 (2023) 2, pp. 562-585
Persistent link: https://www.econbiz.de/10013536408
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Relationship between self-concept and attitudinal brand loyalty in luxury fashion purchase : a study of selected global brands on the Indian market
Thakur, Anand; Kaur, Rupinderdeep - In: Management : journal of contemporary management issues 20 (2015) 2, pp. 163-180
Brands can be helpful in strengthening a person’s identity. Hence, consumers use brands as instruments for reflecting their personal image and individual goals. The self-concept as a vital component of emotional aspects, boosts attitudinal loyalty towards a brand. The luxury fashion market of...
Persistent link: https://www.econbiz.de/10011540991
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Consumer perspectives of cultural branding : the case of Burberry in Taiwan
Peng, Norman; Chen, Annie Huiling - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 318-330
Persistent link: https://www.econbiz.de/10009428108
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A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.; Borgerson, Janet; Wu, Zhiyan - In: The journal of brand management : an international journal 22 (2015) 3, pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
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What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Psychology & marketing 29 (2012) 12, pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
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Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan; Chen, Cheng-Hao Steve; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
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How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei; Meng, Yan; Chang, Hua; Li, Wenjing; Tan, Kang - In: Journal of business research : JBR 130 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
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The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
Wang, Pengji; Kuah, Adrian T.H.; Lu, Qinye; Wong, Caroline - In: The journal of brand management : an international journal 28 (2021) 3, pp. 325-346
Persistent link: https://www.econbiz.de/10012550289