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How advertising got "woke" : the institutional role of advertising in the emergence of gender progressive market logics and practices

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Vulnerable consumer engagement : how corporate social media can facilitate the replenishment of depleted resources

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#Metoovertising : the institutional work of creative women who are looking to change the rules of the advertising game

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Female role portrayals in Brazilian advertising : are outdated cultural stereotypes preventing change?

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Marketing communications : touchpoints, sharing and disruption

Fill, Chris; Turnbull, Sarah - 2019 - Eighth edition

Introduction to marketing communications -- Introducing marketing communications -- Marketing communications : issues, influences and disruption -- Communication: theory and practice -- Classical theories and interpretations of buyer behaviour theory -- Contemporary interpretations of buyer...

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