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Cause-related marketing influence on consumer responses : the moderating effect of cause-brand fit
Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael; … - In: Journal of marketing communications 18 (2012) 4, pp. 265-283
Persistent link: https://www.econbiz.de/10009627463
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Finding the link between CSR initiatives and consumers : the role of benefits and consumer-company identification
Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael - In: Handbook of research on marketing and corporate social …, (pp. 175-197). 2016
Persistent link: https://www.econbiz.de/10011438367
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Elapsed time on first buying triggers brand choices within a category : a virtual reality-based study
Bigné Alcañiz, J. Enrique; Llinares, Carmen; … - In: Journal of business research : JBR 69 (2016) 4, pp. 1423-1427
Persistent link: https://www.econbiz.de/10011447334
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La influencia de la implicación con el anuncio en el proceso de formación de actitudes
Bigné Alcañiz, J. Enrique (contributor);  … - 2001 - [Elektronische Ressource], 1. ed
Persistent link: https://www.econbiz.de/10001595798
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La medición de la orientación al mercado en los sectores cerámico y turístico de la Comunidad Valenciana : propuesta y validación de una escala a medida
Bigné Alcañiz, J. Enrique (contributor) - 2001 - [Elektronische Ressource], 1. ed
Persistent link: https://www.econbiz.de/10001595813
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Preferencia de productos nacionales versus extranjeros en un ámbito económico común
Bigné Alcañiz, J. Enrique; Sánchez-García, Javier - In: Información comercial española : ICE : revista de … (2002), pp. 222-234
Persistent link: https://www.econbiz.de/10001656532
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La imagen de los productos fabricados en España
Bigné Alcañiz, J. Enrique - In: Información comercial española : ICE : revista de … (1993), pp. 49-60
Persistent link: https://www.econbiz.de/10001331506
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Dual nature of cause-brand fit : influence on corporate social responsibility consumer perception
Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael; … - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 575-594
Persistent link: https://www.econbiz.de/10009535660
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Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: Psychology & marketing 39 (2022) 1, pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
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What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique; Ruiz Mafe, Carla; Cuenca, … - In: Journal of destination marketing & management 20 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012588607