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Global marketing & advertising : understanding cultural paradoxes
Mooij, Marieke K. de - 2022 - 6th edition
"Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications"--
Persistent link: https://www.econbiz.de/10012514317
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Advertising and branding basics
Mehra, Vivek (ed.) - 2021
Persistent link: https://www.econbiz.de/10012583894
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Competitive advertising : conceptualizations, theoretical analyses, and empirical explorations
Gatter, M. Shirin - 2020
Persistent link: https://www.econbiz.de/10012630901
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Digitale Werbung und das Google Ökosystem
Höppner, Thomas; Piepenbrock, Tom - 2023
Persistent link: https://www.econbiz.de/10012630980
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Measurement and modelling of TV-viewing, radio-listening and newspaper/magazin-readership
Mortensen, Peter S. - 1997
Persistent link: https://www.econbiz.de/10013275125
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The SAGE handbook of advertising
Tellis, Gerard J. (contributor); Ambler, Tim (contributor) - 2007 - Online-Ausg.
Advertising is a field that has attracted a great deal of academic attention. This handbook is edited by two highly …
Persistent link: https://www.econbiz.de/10013208127
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Wettbewerb und Werbung
Röper, Burkhardt (ed.) - 1989
Persistent link: https://www.econbiz.de/10013280902
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Advertising theory
Rodgers, Shelly (ed.); Thorson, Esther (ed.) - 2019 - Second edition
Persistent link: https://www.econbiz.de/10013180207
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Explorations in critical studies of advertising
Bodle, Robert (contributor);  … - 2017 - First edition.
Persistent link: https://www.econbiz.de/10013181694