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Showing
21
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21
Mad Ave : award-winning
advertising
of the 20th century
2000
Persistent link: https://www.econbiz.de/10004719282
Saved in:
22
Ads, fads, and consumer culture :
advertising
's impact on American character and society
Berger, Arthur Asa
-
2004
-
2. ed.
Persistent link: https://www.econbiz.de/10004784821
Saved in:
23
The economics of
advertising
Schmalensee, Richard
-
1972
Persistent link: https://www.econbiz.de/10013336998
Saved in:
24
The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the
advertising
century
Cruikshank, Jeffrey L.
-
2010
Persistent link: https://www.econbiz.de/10013549429
Saved in:
25
Marketing in an electronic age
Buzzell, Robert Dow
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10013541522
Saved in:
26
Building strong brands
Aaker, David A.
-
1996
Persistent link: https://www.econbiz.de/10013468068
Saved in:
27
Food is love : food
advertising
and gender roles in modern America
Parkin, Katherine J.
-
2006
Persistent link: https://www.econbiz.de/10004866499
Saved in:
28
Advertising
sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990
Pennock, Pamela E.
-
2007
Persistent link: https://www.econbiz.de/10004879831
Saved in:
29
Comparing and contrasting marketing assumptions and
advertising
strategies in Japan and the United States : case studies
Helgert, Joseph P.
-
2005
Persistent link: https://www.econbiz.de/10004894853
Saved in:
30
Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael
-
2000
Persistent link: https://www.econbiz.de/10004766070
Saved in:
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