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Marketing to the poor : an integrative justice model for engaging impoverished market segments
Santos, Nicholas J. C.; Laczniak, Gene R. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10003875128
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"Just" markets from the perspective of Catholic Social Teaching
Santos, Nicholas J. C.; Laczniak, Gene R. - In: Journal of business ethics : JOBE 89 (2009), pp. 29-38
Persistent link: https://www.econbiz.de/10003923003
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The integrative justice model for marketing to the poor : an extension of S-D logic to distributive justice and macromarketing
Laczniak, Gene R.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 135-147
Persistent link: https://www.econbiz.de/10009154836
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Forstering fair and sustainable marketing for social entrepreneurs in the context of subsistence marketplaces
Facca-Miess, Tina M.; Santos, Nicholas J. C. - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 501-518
Persistent link: https://www.econbiz.de/10010376942
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Shareholder engagement and Chevron's Policy 520 on Human Rights : the role played by the United States Jesuit conference's "National Jesuit Committee on Investment Responsibility"
Santos, Nicholas J. C.; Sealey, John; Onuoha, Austin G. C. - In: Socially responsible investment in the 21st century : …, (pp. 43-63). 2014
Persistent link: https://www.econbiz.de/10010406365
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The "integrative justice model" as transformative justice for base-of-the-pyramid marketing
Santos, Nicholas J. C.; Laczniak, Gene R.; Facca-Miess, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 697-707
Persistent link: https://www.econbiz.de/10010481706
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Assessing perceptions of the integrative justice model propositions : a critical step toward operationalizing a macro model
Facca-Miess, Tina M.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 68-77
Persistent link: https://www.econbiz.de/10011452325
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Constructively engaging exploitive waste management in India : the case of Paryavaran Mitra and its justice motivated effort at empowering rag-picking women
Jagadale, Sujit Raghunathrao; Santos, Nicholas J. C. - In: Journal of macromarketing 42 (2022) 2, pp. 191-213
Persistent link: https://www.econbiz.de/10013257860
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Marketing to the base of the pyramid : a corporate responsibility approach with case inspired strategies
Santos, Nicholas J. C.; Laczniak, Gene R. - In: Business and politics : B&P 14 (2012) 1, pp. 1-42
Persistent link: https://www.econbiz.de/10009631555
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Drug testing in India
Santos, Nicholas J. C. - In: Ethics in marketing : international cases and perspectives, (pp. 88-91). 2017
Persistent link: https://www.econbiz.de/10011609684