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Hospital branding in Italy : a pilot study based on the case method
Esposito, Annamaria - In: Health marketing quarterly 34 (2017) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10011686953
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Corporate branding in perspective : a typology
Schroeder, Jonathan E. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
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Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver; Keller, Kevin Lane - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
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Brand champion behaviour : its role in corporate branding
Yakimova, Raisa; Mavondo, Felix; Freeman, Susan; … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
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Extending the boundaries of corporate branding : an exploratory study of the influence of brand familiarity in recruitment practices through social media by B2B firms
Kumar, Ashish; Möller, K. E. Kristian - In: Corporate reputation review : an international journal 21 (2018) 3, pp. 101-114
Persistent link: https://www.econbiz.de/10011915390
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Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne; Prügl, Reinhard - In: Family business review : journal of the Family Firm … 31 (2018) 4, pp. 460-482
Persistent link: https://www.econbiz.de/10011956557
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Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika - In: Marketing intelligence & planning 33 (2015) 6, pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
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Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T. - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
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The best of branding : best practices in corporate branding
Gregory, James R. - 2004
Persistent link: https://www.econbiz.de/10001782717
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Monarchies as corporate brands
Balmer, John M. T. (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002590050