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Brand management
67
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Lehmann, Donald R.
250
Keller, Kevin Lane
161
Kotler, Philip
30
Winer, Russell S.
24
Farley, John U.
23
Gupta, Sunil
16
Kopalle, Praveen K.
15
Goldenberg, Jacob
11
Parker, Jeffrey R.
11
Hoeffler, Steve
10
Neslin, Scott A.
10
Golmohammadi, Alireza
9
Rajavi, Koushyar
9
Stremersch, Stefan
9
Biswas, Dipayan
8
Krishna, Aradhna
8
Lehmann, Donald
8
Han, Sangman
7
Stahl, Florian
7
Heitmann, Mark
6
Lane Keller, Kevin
6
Lynch, John G.
6
Stuart, Jennifer Ames
6
Aaker, David A.
5
Halbheer, Daniel
5
Holbrook, Morris B.
5
Houston, Michael J.
5
Mela, Carl F.
5
Netzer, Oded
5
Stephen, Andrew T.
5
Sultan, Fareena
5
Ailawadi, Kusum L.
4
Apéria, Tony
4
Bloom, Paul N.
4
Botti, Simona
4
Brady, Mairead
4
Brexendorf, Tim Oliver
4
Gauri, Dinesh Kumar
4
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4
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4
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1
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Journal of marketing
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing letters : a journal of research in marketing
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Journal of Consumer Research
10
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10
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9
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9
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8
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8
The journal of brand management : an international journal
8
Journal of Business Research
7
Marketing management : a quarterly business management publication of the American Marketing Association
7
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
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4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Management Science
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
4
AMS review : official publication of the Academy of Marketing Science
3
Always learning
3
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Marketing Letters
3
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Measuring and managing brands
3
Brand management ; Vol. 2
2
Control of 'error' in market research data
2
European journal of marketing : EJM
2
Harvard-Business-Manager : das Wissen der Besten
2
IIM Bangalore Research Paper
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ECONIS (ZBW)
263
OLC EcoSci
87
RePEc
38
USB Cologne (EcoSocSci)
36
Other ZBW resources
8
BASE
2
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
Assessing long-term brand potential
Keller, Kevin Lane
;
Lehmann, Donald R.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10003899346
Saved in:
3
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
4
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 29-56
Persistent link: https://www.econbiz.de/10003813588
Saved in:
5
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
Saved in:
6
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
7
Brand actions and financial consequences : a review of key findings and directions for future research
Swaminathan, Vanitha
;
Gupta, Sayan
;
Keller, Kevin Lane
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 639-664
Persistent link: https://www.econbiz.de/10013389216
Saved in:
8
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
9
"Das Führungsteam von Lilypad sollte vor allem Veränderungen hinter den Kulissen vornehmen, um die hotelübergreifende Auslastung zu verbessern"
Keller, Kevin Lane
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
3
,
pp. 116
Persistent link: https://www.econbiz.de/10003650478
Saved in:
10
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
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