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Introduction to the special issue-mapping the boundaries of marketing : what needs to be known

Kumar, V.; Keller, Kevin Lane; Lemon, Katherine N. - In: Journal of marketing 80 (2016) 6, pp. 1-5

Persistent link: https://www.econbiz.de/10011621573

Integrating marketing communications : new findings, new lessons, and new ideas

Batra, Rajeev; Keller, Kevin Lane - In: Journal of marketing 80 (2016) 6, pp. 122-145

Persistent link: https://www.econbiz.de/10011621583

Marketing perspectives on CSR initiatives : conceptual foundations and an agenda for future research

Park, Kendall; Hoeffler, Steve; Keller, Kevin Lane - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 277-296

Persistent link: https://www.econbiz.de/10014512685

Marketing management

Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2016 - 3rd edition

Understanding marketing management -- Introduction to marketing -- Understanding marketing management within a global context -- Developing marketing strategies and plans -- Managing digital technology in marketing -- Capturing marketing insights -- The changing marketing environment and...

Persistent link: https://www.econbiz.de/10013547376

Marketing management

Kotler, Philip; Keller, Kevin Lane - 2006 - 12. ed.

Persistent link: https://www.econbiz.de/10013474938

Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien

Kotler, Philip; Keller, Kevin Lane; Chernev, Alexander; … - 2023 - 16., aktualisierte Auflage

Persistent link: https://www.econbiz.de/10013459247

Marketing-Management : Strategien für wertschaffendes Handeln

Kotler, Philip; Keller, Kevin Lane; Bliemel, Friedhelm - 2007 - 12., aktualisierte Aufl.

Standard-Lehrbuch für Hochschulen (alle Semester) und Wirtschaftsakademien; hinsichtlich neuerer Unternehmenskonzepte und Forschungsergebnisse aktualisiert (Vorauflage ID 33/95 - kann weiter benutzt werden). Wird ebenso häufig zitiert wie "Marketing" von Heribert Meffert (in dieser Nr.) und...

Persistent link: https://www.econbiz.de/10014004836

Marketing management in China

Kotler, Philip; Keller, Kevin Lane; Lu, Taihong - 2009

Persistent link: https://www.econbiz.de/10014277193

Marketing management

Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2024 - 5th European edition

"The undisputed global bestseller in marketing management that reflects changes in marketing theory and practice An encyclopaedia of marketing, the classic Marketing Management is considered as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this...

Persistent link: https://www.econbiz.de/10014518773

A framework for marketing management

Kotler, Philip; Keller, Kevin Lane - 2009 - 4. ed., internat. ed.

Persistent link: https://www.econbiz.de/10013477003