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Customer participation, innova...
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Consumer behaviour
51
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Johnson, Lester W.
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Leckie, Civilai
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Nyadzayo, Munyaradzi W.
22
Dwivedi, Abhishek
13
McDonald, Heath
13
White, Lesley
13
Bove, Liliana L.
12
D'Alessandro, Steven
12
Nyadzayo, Munyaradzi
12
Johnson, Lester
11
Walker, Rhett H.
11
Casidy, Riza
10
Herington, Carmel
9
Johnson, L. W.
9
Hensher, David A.
8
Lobo, Antonio
8
Scott, Don
8
Wilkie, Dean C. H.
8
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7
Mohan, Mayoor
7
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6
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5
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Rayne, Daniel
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4
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3
Baumann, Chris
3
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3
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Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of business research : JBR
14
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Journal of Services Marketing
8
Journal of strategic marketing
7
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5
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Finance India : the quarterly journal of Indian Institute of Finance
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3
European Journal of Marketing
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3
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3
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3
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2
Australian Journal of Management
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Corporate Communications: An International Journal
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European Business Review
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European Sport management quarterly : ESMQ
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International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of entrepreneurship and innovation management
2
International journal of management
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International marketing review
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International statistical review : a journal of the International Statistical Institute and its associations
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ECONIS (ZBW)
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Other ZBW resources
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OLC EcoSci
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USB Cologne (EcoSocSci)
2
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1
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
2
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
3
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
4
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
5
Customer engagement and organizational performance: a service-dominant logic perspective
Leckie, Civilai
;
Nyadzayo, Munyaradzi W.
;
Johnson, Lester W.
- In:
Handbook of research on customer engagement
,
(pp. 311-328)
.
2019
Persistent link: https://www.econbiz.de/10013163393
Saved in:
6
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
7
The impact of self on materialism among teenagers
Gil, Luciana de Araujo
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 281-288
Persistent link: https://www.econbiz.de/10011508842
Saved in:
8
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
9
Credibility and price premium-based competitiveness for industrial brands
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364473
Saved in:
10
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
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