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The manifestation of brand engagement in self-concept through customer word-of-mouth behavior

Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of strategic marketing 31 (2023) 8, pp. 1379-1396

Persistent link: https://www.econbiz.de/10014553095

Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy

Casidy, Riza; Leckie, Civilai; Nyadzayo, Munyaradzi; … - In: European journal of marketing 56 (2022) 10, pp. 2594-2621

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Antecedents of consumer brand engagement and brand loyalty

Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578

Persistent link: https://www.econbiz.de/10011483114

Brand marketing, big data and social innovation as future research directions for engagement

Calder, Bobby J.; Malthouse, Edward C.; Maslowska, Ewa - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 579-585

Persistent link: https://www.econbiz.de/10011483116

Customer engagement and organizational performance: a service-dominant logic perspective

Leckie, Civilai; Nyadzayo, Munyaradzi W.; Johnson, Lester W. - In: Handbook of research on customer engagement, (pp. 311-328). 2019

Persistent link: https://www.econbiz.de/10013163393

The impact of relational drivers on customer brand engagement and brand outcomes

Nyadzayo, Munyaradzi W.; Leckie, Civilai; Johnson, Lester W. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 561-578

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The impact of self on materialism among teenagers

Gil, Luciana de Araujo; Leckie, Civilai; Johnson, Lester W. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 281-288

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Examining drivers and outcomes of social media brand engagement

Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367

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Credibility and price premium-based competitiveness for industrial brands

Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Journal of retailing and consumer services 74 (2023), pp. 1-10

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Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda

Mohan, Mayoor; Casidy, Riza; Thaichon, Park; Nyadzayo, … - In: Industrial marketing management : the international … 105 (2022), pp. 1-17

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