Cui, Lixin; Liang, Yibao; Li, Yiling - In: Journal of industry - university collaboration : JIUC 2 (2020) 1, pp. 22-33
Purpose Service innovation is a key source of competence for service enterprises. Along with the emergence of … crowdsourcing platforms, consumers are frequently involved in the process of service innovation. In this paper, the authors describe … the crowdsourcing ideation website-MyStarbucksIdea.com-and find the motivations of customer-involved service innovation …