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Testing 1-2-3 : experimental d...
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61
The decline of conceptual articles and implications for knowledge development
Yadav, Manjit S.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003940501
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62
Resource allocation in marketing
Raman, Kalyan
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 81-89
Persistent link: https://www.econbiz.de/10003976438
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63
Modeling multivariate distributions using copulas : applications in marketing
Danaher, Peter J.
;
Smith, Michael S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10008905604
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64
Fünf Jahre neuroökonomische Forschung : eine Zwischenbilanz und ein Ausblick
Kenning, Peter
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 31-46)
.
2010
Persistent link: https://www.econbiz.de/10003992345
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65
Badania marketingowe - nowe wyzwania
Mazurek-Łopacińska, Krystyna
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003993734
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66
The marketing discipline comes of age, 1934-1936
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 370-396
Persistent link: https://www.econbiz.de/10008809046
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67
Marketing: ein Interpretationsversuch aus Münsteraner Perspektive
Backhaus, Klaus
;
Schneider, Helmut
- In:
Marktorientierte Führung im wirtschaftlichen und …
,
(pp. 13-29)
.
2007
Persistent link: https://www.econbiz.de/10003584356
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68
Marktorientierte Unternehmensführung : Reflexionen aus der Praxis
Lehner, Ulrich
- In:
Marktorientierte Führung im wirtschaftlichen und …
,
(pp. 31-45)
.
2007
Persistent link: https://www.econbiz.de/10003584375
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69
The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline
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contributor
)
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2008
Persistent link: https://www.econbiz.de/10003605073
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70
Roots of marketing and consumer research at the University of Chicago
Levy, Sidney J.
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2008
Persistent link: https://www.econbiz.de/10003609447
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