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How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years

Luffarelli, Jonathan; Delre, Sebastiano A.; Landgraf, Polina - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 598-616

Persistent link: https://www.econbiz.de/10014251247

THE EFFECT OF SOCIAL INFLUENCE ON MARKET INEQUALITIES IN THE MOTION PICTURE INDUSTRY

DELRE, SEBASTIANO A.; BROEKHUIZEN, THIJS L. J.; JAGER, … - In: Advances in Complex Systems (ACS) 11 (2008) 02, pp. 273-287

In this paper we investigate the degree to which two social influences, namely imitation and coordinated consumption, effectuate inequalities in the motion picture industry. We develop an agent-based model based on micro movie visitors' decision-making that generates the observed macro market...

Persistent link: https://www.econbiz.de/10005047389

The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market

Delre, Sebastiano A.; Broekhuizen, Thijs L. J.; … - In: Journal of marketing research : JMR 53 (2016) 4, pp. 608-627

Persistent link: https://www.econbiz.de/10011537822

Will it spread or not? : the effects of social influences and network topology on innovation diffusion

Delre, Sebastiano A.; Jager, Wander; Bijmolt, Tammo H. A.; … - In: The journal of product innovation management : an … 27 (2010) 2, pp. 267-282

Persistent link: https://www.econbiz.de/10003946179

Simulating the cinema market : how cross-cultural differences in social influence explain box office distributions

Broekhuizen, Thijs L. J.; Delre, Sebastiano A.; Torres, Anna - In: The journal of product innovation management : an … 28 (2011) 2, pp. 204-217

Persistent link: https://www.econbiz.de/10008933445

Competitive strategies in the motion picture industry : an ABM to study investment decisions

Delre, Sebastiano A.; Panico, Claudio; Wierenga, Berend - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 69-99

Persistent link: https://www.econbiz.de/10011671934

Simulating the Cinema Market: How Cross‐Cultural Differences in Social Influence Explain Box Office Distributions

Broekhuizen, Thijs L. J.; Delre, Sebastiano A.; Torres, Anna - In: The journal of product innovation management : an … 28 (2011) 2, pp. 204-218

Persistent link: https://www.econbiz.de/10008821115

More innovative but less socially responsible : The influence of using metaphors in marketing communications on product perception, choice, and adoption intention

Luffarelli, Jonathan; Feiereisen, Stephanie; Zoghaib, Alice - In: Psychology & Marketing 38 (2021) 11, pp. 1973-1989

Persistent link: https://www.econbiz.de/10012633149

The Impact of Indirect Corporate Social Performance Signals on Firm Value: Evidence from an Event Study

Luffarelli, Jonathan; Awaysheh, Amrou - In: Corporate Social Responsibility and Environmental Management 25 (2018) 3, pp. 295-310

Persistent link: https://www.econbiz.de/10012081641

The effect of corporate social performance on the financial performance of business‐to‐business and business‐to‐consumer firms

Luffarelli, Jonathan; Markou, Panos; Stamatogiannakis, … - In: Corporate Social Responsibility and Environmental Management (2019)

Persistent link: https://www.econbiz.de/10012081810