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Value creation through product modularity : the user's perspective
Bocconcelli, Roberta; Tunisini, Annalisa - In: Use of science and technology in business : exploring …, (pp. 165-182). 2009
Persistent link: https://www.econbiz.de/10003950946
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Medie imprese in sviluppo : gli asset relazionali nei processi di integrazione post-acquisitiva
Tunisini, Annalisa; Bocconcelli, Roberta - In: Piccola impresa (2013) 1, pp. 9-32
Persistent link: https://www.econbiz.de/10009785967
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Aligning marketing and purchasing for new value creation
Matthyssens, Paul; Bocconcelli, Roberta; Pagano, Alessandro - In: Industrial marketing management : the international … 52 (2016), pp. 60-73
Persistent link: https://www.econbiz.de/10011447491
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"Made in Italy" : the Italian contribution to the development of business marketing discipline and practices
Bocconcelli, Roberta; Grandinetti, Roberto; Tunisini, … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 161-196
Persistent link: https://www.econbiz.de/10011413357
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Is local sourcing out of fashion in the globalization era? : evidence from Italian mechanical industry
Tunisini, Annalisa; Bocconcelli, Roberta; Pagano, Alessandro - In: Industrial marketing management : the international … 40 (2011) 6, pp. 1012-1023
Persistent link: https://www.econbiz.de/10009354612
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Resource interaction and resource integration : similarities, differences, reflections
Bocconcelli, Roberta; Carlborg, Per; Harrison, Debbie; … - In: Industrial marketing management : the international … 91 (2020), pp. 385-396
Persistent link: https://www.econbiz.de/10012422284
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The role of crowdfunding in cultural entrepreneurship : a business network perspective
Bocconcelli, Roberta; Fortezza, Fulvio; Petrucci, Francesco - In: Management, participation and entrepreneurship in the …, (pp. 115-137). 2020
Persistent link: https://www.econbiz.de/10012251020
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Social media as a resource in SMEs' sales process
Bocconcelli, Roberta; Cioppi, Marco; Pagano, Alessandro - In: The journal of business & industrial marketing 32 (2017) 5, pp. 693-709
Persistent link: https://www.econbiz.de/10011692489
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Interacting with large customers : resource development in small B2B suppliers
Bocconcelli, Roberta; Murmura, Federica; Pagano, Alessandro - In: Industrial marketing management : the international … 70 (2018), pp. 101-112
Persistent link: https://www.econbiz.de/10011863796
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Creazione di valore e canali di marketing: alcune riflessioni sull'industria del mobile
Bocconcelli, Roberta - In: MERCATI E COMPETITIVITÀ 2005/2 (2005) 2
Persistent link: https://www.econbiz.de/10010876181