fashion brands have had a strong performance in the Chinese market, other brands have not. Nevertheless, prior studies do not … satisfactorily address the reasons that some Korean fashion brands are successful and popular in China. The present study aims to … investigate Korean fashion brands' current positions in the Chinese market and to propose useful strategies that enable Korean …

positive sentiments in the retail sector. MAX is the international value fashion brand of the Dubai based Landmark Group. The … brand was launched in the UAE in May 2004 with a unique concept of delivering international fashion & value to the … discerning shopper. This study is on Max to find out whether MAX fashion is popular as a brand and the reasons why consumers …

designing factors influence the online purchase intention in fashion brands, especially women-centric brands. To conduct this … commercials will be viewed only once. Further, the study is limited to fashion brands and can be expanded to other brands …