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Customer-based brand equity for a tourism destination : the case of Croatia
Cervova, Lenka; Vávrová, Jitka Němečková - In: Economies : open access journal 9 (2021) 4, pp. 1-12
Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist … verify and modify the model of customer-based brand equity for a tourism destination (CBBETD) and its attributes for the …
Persistent link: https://www.econbiz.de/10012799979
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Destination image differences between first-time and return visitors : an exploratory study on the city of Rome
Giraldi, Angelo; Cesareo, Ludvica - In: Tourism and hospitality research : the surrey quarterly … 14 (2014) 4, pp. 197-205
Persistent link: https://www.econbiz.de/10010428092
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The impact of memorable tourism experiences on loyalty behaviors : the mediating effects of destination image and satisfaction
Kim, Jong-Hyeong - In: Journal of travel research : a quarterly publication of … 57 (2018) 7, pp. 856-870
Persistent link: https://www.econbiz.de/10011927190
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A qualitative pilot study exploring tourists' pre- and post-trip perceptions on the destination image of Macau
Chen, Zhaoyu - In: Journal of travel and tourism marketing 36 (2019) 3, pp. 330-344
Persistent link: https://www.econbiz.de/10012179406
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Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example
Li, Ran; Luo, Zhenpeng; Bilgihan, Anil; Okumus, Fevzi - In: Journal of vacation marketing 27 (2021) 3, pp. 267-286
Persistent link: https://www.econbiz.de/10012593253
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Validly measuring destination image in survey studies
Dolnicar, Sara; Grün, Bettina - In: Journal of travel research : a quarterly publication of … 52 (2013) 1, pp. 3-14
Persistent link: https://www.econbiz.de/10009749895
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Identification of the effective e-promotional tools on improving destination brand image
Seyyedamiri, Nader; Khosravani, Ala - In: Journal of global information management : an official … 28 (2020) 3, pp. 169-183
Persistent link: https://www.econbiz.de/10012304243
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Tea tourism : designation of origin brand image, destination image, and visit intention
Liang, Shao-Hua; Lai, Ivan K. W. - In: Journal of vacation marketing 29 (2023) 3, pp. 409-427
Persistent link: https://www.econbiz.de/10014293862
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Recovery of international destination image and its consequence on trust and travel planning behaviour towards online generated contents in Vietnam
Ha Minh Tri; Nguyen, Thi Huong-Thanh - In: Journal for international business and entrepreneurship … 15 (2023) 1, pp. 61-88
Persistent link: https://www.econbiz.de/10014308919
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International students as tourists : exploring impressions of Ghana's destination image
Ocran, Adjoa Vyllas; Adeola, Ogechi; Achi, Awele; … - In: European journal of international management : EJIM 24 (2024) 1, pp. 123-152
Persistent link: https://www.econbiz.de/10015060863