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Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine; Wong, IpKin Anthony - In: Journal of business research : JBR 68 (2015) 10, pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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Transitioning loyalty programs : a commentary on "the relationship between customer loyalty and customer satisfaction"
Bowen, John T.; Chen McCain, Shiang-Lih - In: International journal of contemporary hospitality management 27 (2015) 3, pp. 415-430
Persistent link: https://www.econbiz.de/10011308462
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The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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Repeated behaviour and destination loyalty
Meleddu, Marta; Paci, Raffaele; Pulina, Manuela - In: Tourism management : research, policies, practice 50 (2015), pp. 159-171
Persistent link: https://www.econbiz.de/10011312620
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Exploring the antecedents of hotel customer loyalty : a social identity perspective
Martínez García de Leaniz, Patricia; Rodríguez del … - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 1-23
Persistent link: https://www.econbiz.de/10010526384
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How to design personalization in a context of customer retention : who personalizes what and to what extent?
Kwon, Kwiseok; Kim, Cookhwan - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 101-116
Persistent link: https://www.econbiz.de/10009730271
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Investigating temporal effects of risk perceptions and satisfaction on customer loyalty
Ha, Hong Youl; Son, Hee-young - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 252-273
Persistent link: https://www.econbiz.de/10010359565
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Antecedents and consequences of customer retention and loyalty orientation in Romanian telecommunications market
Hnatiuc, Cristian; Mihoc, Florin - In: The changing business landscape of Romania : lessons …, (pp. 285-304). 2013
Persistent link: https://www.econbiz.de/10010386881
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Customer loyalty development : the role of switching costs
Stan, Valentina; Caemmerer, Barbara; Cattan-Jallet, Roxane - In: The journal of applied business research 29 (2013) 5, pp. 1541-1554
Persistent link: https://www.econbiz.de/10010198085