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Six sigma marketing : from cutting costs to growing market share
Reidenbach, R. Eric - 2009
Persistent link: https://www.econbiz.de/10003805976
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Measuring and managing customer relationship risk in business markets
Ryals, Lynette; Knox, Simon - In: Industrial marketing management : the international … 36 (2007) 6, pp. 823-833
Persistent link: https://www.econbiz.de/10003507284
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Enhancing financial performance : the power of customer metrics
Kumar, V.; Umashankar, Nita - In: Handbook of marketing and finance, (pp. 9-42). 2012
Persistent link: https://www.econbiz.de/10009552536
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Customer accounting and marketing performance measures in the hotel industry : evidence from Australia
McManus, Lisa - In: International journal of hospitality management 33 (2013), pp. 140-152
Persistent link: https://www.econbiz.de/10009746466
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Opening the Black Box of a competitive customer experience strategy
Hinnenberg, Marc; Löfstedt, Nina - In: Journal of digital banking 1 (2016/2017) 4, pp. 321-328
Persistent link: https://www.econbiz.de/10011708682
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Marketing metrics : a meta-synthesis
Uzma, Shigufta Hena - In: International journal of business excellence 14 (2018) 2, pp. 153-179
Persistent link: https://www.econbiz.de/10011954099
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Marketing performance : aligning people, processes, and results
Gama, António Pimenta da - In: The journal of business strategy 44 (2023) 2, pp. 96-104
Persistent link: https://www.econbiz.de/10014253289
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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Market orientation and service innovation on customer perceived value : the case of supermarket retailers
Yeh, Ying-Pin - In: Management research review 39 (2016) 4, pp. 449-467
Persistent link: https://www.econbiz.de/10011563837