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Eisend, Martin; Reijmersdal, Eva A. van; Boerman, Sophie C. - In: Journal of advertising 49 (2020) 3, pp. 344-366

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Pick, Doreén; Eisend, Martin - In: Journal of international marketing 24 (2016) 4, pp. 39-60

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Hartmann, Patrick; Apaolaza, Vanessa; Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 427-440

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Eisend, Martin; Tarrahi, Farid - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 519-531

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Küster-Rohde, Franziska; Eisend, Martin - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 664-681

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Lennerts, Silke; Eisend, Martin; Lieven, Theo; Molner, Sven - In: Journal of business-to-business marketing 23 (2016) 3, pp. 235-251

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Eisend, Martin (ed.) - ICORIA <14., 2015, London> - 2017

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Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205

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Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355

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