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Advances in Advertising Resear...
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Consumer behaviour
72
Konsumentenverhalten
72
Advertising
49
Werbung
48
Brand management
38
Meta-analysis
37
Markenführung
36
Meta-Analyse
34
Advertising effects
33
Werbewirkung
33
Markenimage
27
Brand image
25
Marktforschung
18
Theorie
18
Bibliometrie
17
Deutschland
17
Germany
17
Luxury goods
17
Luxusgüter
17
Bibliometrics
16
Market research
16
Beziehungsmarketing
15
Brand
15
Markenartikel
15
Relationship marketing
15
Theory
15
Betriebswirtschaftslehre
14
Internet marketing
14
Marketingmanagement
14
Online-Marketing
14
Marketing management
13
Social Web
13
Social web
13
Business economics
12
Empirical method
11
Empirische Methode
11
B-to-B-Marketing
10
Business-to-business marketing
10
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10
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10
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39
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Article
240
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61
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1
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Article in journal
156
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156
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14
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14
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research-article
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Language
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English
208
Undetermined
50
German
44
Author
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Eisend, Martin
202
Christodoulides, George
91
Michaelidou, Nina
24
Veloutsou, Cleopatra
15
Kuß, Alfred
14
Stathopoulou, Anastasia
13
de Chernatony, Leslie
10
Leek, Sheena
9
Rosengren, Sara
9
Koch, Jochen
8
Tarrahi, Farid
8
Langer, Alexandra
7
Petermann, Arne
7
Jevons, Colin
6
Küster-Rohde, Franziska
6
Schuchert-Güler, Pakize
6
Balabanis, George
5
De Chernatony, Leslie
5
Evanschitzky, Heiner
5
Knoll, Silke
5
Richter, Thorsten
5
Siamagka, Nikoletta Theofania
5
Siamagka, Nikoletta-Theofania
5
Apaolaza, Vanessa
4
Bayón, Tomás
4
Boukis, Achilleas
4
Brexendorf, Tim Oliver
4
Cottam, Susan
4
Hartmann, Patrick
4
Langner, Tobias
4
Pappu, Ravi
4
Rößner, Anna
4
Schmidt, Susanne
4
Tomczak, Torsten
4
Argyriou, Evmorfia
3
Bonhomme, Jennifer
3
Bothfeld, Silke
3
Chatzipanagiotou, Kalliopi
3
Chernatony, Leslie de
3
Dahlén, Micael
3
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Springer Fachmedien Wiesbaden
5
Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
Institut für Marketing <Berlin>
1
Intercollege / Consultancy Unit <Leukosia>
1
Springer Nature Switzerland AG
1
Verband der Hochschullehrer für Betriebswirtschaft
1
Wissenschaftszentrum Berlin für Sozialforschung (WZB)
1
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Journal of business research : JBR
17
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of advertising
11
International journal of advertising : the review of marketing communications
9
Journal of advertising research
9
Journal of the Academy of Marketing Science
8
Psychology & marketing
8
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
7
European Advertising Academy
7
Journal of international marketing
6
Journal of marketing management : MM
6
SpringerLink / Bücher
6
Advances in advertising research
5
BuR - Business Research
5
European Journal of Marketing
5
European journal of marketing : EJM
5
International marketing review
5
Journal of current issues and research in advertising : JCIRA
5
Marketing letters : a journal of research in marketing
5
The journal of product & brand management
5
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Product & Brand Management
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Business research
3
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
Diskussionsbeiträge
3
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
3
International Marketing Review
3
Journal of Business Research
3
Journal of business economics : JBE
3
Journal of marketing
3
Journal of strategic marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing Letters
3
Research
3
Breaking new ground in theory and practice
2
Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
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Source
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ECONIS (ZBW)
209
OLC EcoSci
45
Other ZBW resources
16
RePEc
14
EconStor
8
USB Cologne (EcoSocSci)
6
USB Cologne (business full texts)
2
BASE
1
ArchiDok
1
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Showing
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31
Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
32
Shelf space elasticity : a meta-analysis
Eisend, Martin
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 168-181
Persistent link: https://www.econbiz.de/10010402347
Saved in:
33
Glaubwürdigkeit in der Marketingkommunikation : Konzeption, Einflussfaktoren und Wirkungspotenzial
Eisend, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001825933
Saved in:
34
Metaanalyse : Einführung und kritische Diskussion
Eisend, Martin
-
2004
Persistent link: https://www.econbiz.de/10001966736
Saved in:
35
The moderating influence of involvement on two-sided advertising effects
Eisend, Martin
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 566-575
Persistent link: https://www.econbiz.de/10009778565
Saved in:
36
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
37
International diversity of authorship in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011687836
Saved in:
38
Morality effects and consumer responses to counterfeit and pirated products : a meta-analysis
Eisend, Martin
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 301-323
Persistent link: https://www.econbiz.de/10011988969
Saved in:
39
Explaining digital piracy : a meta-analysis
Eisend, Martin
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 636-664
Persistent link: https://www.econbiz.de/10012038248
Saved in:
40
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
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