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Chapter 3. Economic foundation...
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Theorie
68
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47
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Rossi, Peter E.
205
Allenby, Greg M.
196
Dubé, Jean-Pierre
30
Kim, Jaehwan
28
Otter, Thomas
22
McCulloch, Robert E.
20
Brazell, Jeff D.
17
Hitsch, Günter J.
17
Chandukala, Sandeep R.
15
Lee, Sanghak
14
Polson, Nicholas G.
14
Chevalier, Judith A.
13
Hardt, Nino
11
Howell, John R.
10
Jones, Larry E.
10
Manuelli, Rodolfo E.
10
Hitsch, Güenter J.
9
Jacquier, Eric
9
Kashyap, Anil K.
9
Büschken, Joachim
8
Dotson, Jeffrey P.
8
Gilbride, Timothy J.
8
Conley, Timothy G.
7
Liu, Qing
7
Manchanda, Puneet
7
Terui, Nobuhiko
7
Arora, Neeraj
6
Garratt, Mark J.
6
Jen, Lichung
6
Kim, Dong Soo
6
Bueschken, Joachim
5
Dotson, Jeffrey
5
Fennell, Geraldine
5
Gallant, A. Ronald
5
Ginter, James L.
5
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5
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5
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Handbook of the economics of marketing : Volume 1
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Handbook of the economics of marketing ; Volume 1
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ECONIS (ZBW)
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81
The effect of media advertising on brand consideration and choice
Terui, Nobuhiko
;
Ban, Masataka
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 74-91
Persistent link: https://www.econbiz.de/10008905591
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82
Identifying unmet demand
Chandukala, Sandeep R.
;
Edwards, Yancy D.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10008905593
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83
Investigating the strategic influence of customer and employee satisfaction on firm financial performance
Dotson, Jeffrey P.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 895-908
Persistent link: https://www.econbiz.de/10008736173
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84
A threshold model for respondent heterogeneity
Chandukala, Sandeep R.
;
Long-Tolbert, Sylvia
;
Allenby, …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10009160250
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85
Multiple-constraint choice models with corner and interior solutions
Satomura, Takuya
;
Kim, Jaehwan
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 481-490
Persistent link: https://www.econbiz.de/10009160781
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86
Editorial: QME special issue on discrete games
Allenby, Greg M.
- In:
Quantitative marketing and economics : QME
11
(
2013
)
1
,
pp. 1
Persistent link: https://www.econbiz.de/10009744670
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87
Dynamic brand satiation
Hasegawa, Shohei
;
Terui, Nobuhiko
;
Allenby, Greg M.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 842-853
Persistent link: https://www.econbiz.de/10009688794
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88
A direct tility model for asymmetric complements
Lee, Sanghak
;
Kim, Jaehwan
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 454-470
Persistent link: https://www.econbiz.de/10009759894
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89
The dimensionality of customer satisfaction survey responses and implications for driver analysis
Büschken, Joachim
;
Otter, Thomas
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 533-553
Persistent link: https://www.econbiz.de/10009787941
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90
Modeling indivisible demand
Lee, Sanghak
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 364-381
Persistent link: https://www.econbiz.de/10010370732
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