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Getting a grip on the saddle : chasms or cycles?
Chandrasekaran, Deepa; Tellis, Gerard J. - In: Journal of marketing 75 (2011) 4, pp. 21-34
Persistent link: https://www.econbiz.de/10009270916
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Innovation does pay off : if you measure correctly
Sood, Ashish; Tellis, Gerard J. - In: Research technology management : RTM 52 (2009) 4, pp. 13-15
Persistent link: https://www.econbiz.de/10009517076
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Does quality win? : network effects versus quality in high-tech markets
Tellis, Gerard J.; Yin, Eden; Niraj, Rakesh - In: Journal of marketing research : JMR 46 (2009) 2, pp. 135-149
Persistent link: https://www.econbiz.de/10003827708
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Commentaries and rejoinder to "Does quality win? : network effects versus quality in high-tech markets"
Ratchford, Brian Thomas (contributor);  … - In: Journal of marketing research : JMR 46 (2009) 2, pp. 150-162
Persistent link: https://www.econbiz.de/10003827911
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Spinoffs versus buyouts : profitability of alternate routes for commercializing innovations
Rubera, Gaia; Tellis, Gerard J. - In: Strategic management journal 35 (2014) 13, pp. 2043-2052
Persistent link: https://www.econbiz.de/10010464094
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Cascades, diffusion, and turning points in the product life cycle : Report No. 03-120
Golder, Peter N.; Tellis, Gerard J. - In: MSI reports : working paper series (2003) 4, pp. 23-39
Persistent link: https://www.econbiz.de/10002090479
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The S-curve of technological evolution : Strategic law or self-fulfilling prophecy? ; Report No. 04-116
Sood, Ashish; Tellis, Gerard J. - In: MSI reports : working paper series (2004) 3, pp. 89-112
Persistent link: https://www.econbiz.de/10002566923
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An evolutionary approach to product growth theory
Tellis, Gerard J.; Crawford, C. Merle - In: Journal of marketing 45 (1981) 4, pp. 125-132
Persistent link: https://www.econbiz.de/10002889202
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The international takeoff of new products : the role of economics, culture, and country innovativeness
Tellis, Gerard J.; Stremersch, Stefan; Yin, Eden - 2002
Persistent link: https://www.econbiz.de/10001740532
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Will it ever fly? : Modeling the takeoff of really new consumer durables
Golder, Peter N.; Tellis, Gerard J. - 1997
Persistent link: https://www.econbiz.de/10000983634