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Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
McKeever, Robert - In: Health marketing quarterly 31 (2014) 4, pp. 353-369
Persistent link: https://www.econbiz.de/10010472668
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Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie; Smith, Malcolm C. - In: Health marketing quarterly 31 (2014) 2, pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
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Pharmaceutical advertising and Medicare Part D
Lakdawalla, Darius; Sood, Neeraj; Gu, Qian - In: Journal of health economics 32 (2013) 6, pp. 1356-1367
Persistent link: https://www.econbiz.de/10010425165
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Hamburger Arbeiten zur Linguistik und Texttheorie : HALT
Hamburg : Hamburger Buchagentur - 1.1981 -
Persistent link: https://www.econbiz.de/10010452059
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Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.; Broekemier, Gregory M.; Burkink, Tim J. - In: Health marketing quarterly 31 (2014) 3, pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
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Awareness of and attitudes toward direct-to-consumer prescription drug advertising among young adults
Alperstein, Neil M. - In: Health marketing quarterly 31 (2014) 3, pp. 231-245
Persistent link: https://www.econbiz.de/10010489679
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Resposes to alternative forms of efficacy description in direct-to-consumer pharmaceutical communications
Davis, Joel J.; Isaacson, Sandra M. - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10010415264
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Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
Mackert, Michael; Eastin, Matthew S.; Ball, Jennifer G. - In: Journal of medical marketing : device, diagnostic and … 10 (2010) 4, pp. 352-365
Persistent link: https://www.econbiz.de/10008749278
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Strategic entry deterrence and the behavior of pharmaceutical incumbents prior to patent expiration
Ellison, Glenn; Ellison, Sara Fisher - In: American economic journal : a journal of the American … 3 (2011) 1, pp. 1-36
Persistent link: https://www.econbiz.de/10009234048
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Presumed influence of endorser and fear appeal in DTC prescription drug advertising : are they overpowering consumers' judgments?
Kim, Hyojin; Lee, Chunsik - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 4, pp. 247-258
Persistent link: https://www.econbiz.de/10009685908