pharmaceuticals by pharmaceutical companies. Promotion can be beneficial as a means of providing information, but it can also be …

Although product advertising has been widely studied and understood in relation to the consumer’s purchase decision …, advertising may also have unintended but important societal and economic consequences. In this paper, we examine a public health … regulations on direct-to-consumer television advertising for prescription drugs in 1997, ED drug makers have consistently been top …

this study is to explore scope of direct to consumer advertising of prescription drugs in Indian market. Research study is … direct-to-consumer advertising of prescription medicines. Factorial analysis is used to draw conclusion and to know about …

? Empirical analysis of patient-level prescription claims reveals that direct-to-consumer advertising does impact the choice …. Consequently, advertising affects the treatment probability benefiting all competing brands. Second, advertising infleunces demand …

This was the first paper to discuss the benefits of direct-to-consumer (DTC) advertising. It was published in the New … information available to patients that might not be available to physicians, and DTC advertising could make use of this … this new treatment if he were not in contact with a physician. It was also argued that DTC advertising could increase …