advertising - are examined. Results from four laboratory studies indicate that perceptions of corporate sponsorship responsibility … sponsor and social issue increases favorable ratings of CSR for cause promotions, but only if elaboration on the sponsorship … long as elaboration on the sponsorship is not constrained. We also find that higher congruence enhances CSR ratings if …

This study examines the influence of a sports event sponsorship on brand image and preference. An explanatory and … simple random sampling. Descriptive statistics were used to examine the influence of soccer event sponsorship on brand image … and brand preference. The result shows that soccer event sponsorship influences the brand image and brand preference …