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How Artificial Intelligence (AI) is reshaping retailing?
Shankar, Venkatesh - In: Journal of retailing 94 (2018) 4, pp. 6-11
Persistent link: https://www.econbiz.de/10011958242
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Shopper Marketing
Shankar, Venkatesh - 2011
Persistent link: https://www.econbiz.de/10009617853
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Essays on New Product Development
Luo, Lan - 2005
My dissertation comprises three essays that theoretically and empirically investigate three managerial relevant issues in new product development.In the first essay, our focus is to develop a methodology that allows manufacturers to account for the impact of channel acceptance in new product...
Persistent link: https://www.econbiz.de/10009450750
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Incorporating subjective characteristics in product design and evaluations
Luo, Lan; Kannan, P. K.; Ratchford, Brian T. - In: Journal of marketing research : JMR 45 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
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Product form bundling : implications for marketing digital products
Koukova, Nevena T.; Kannan, P. K.; Ratchford, Brian Thomas - In: Journal of retailing 84 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
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Bundling and unbundling of electronic content
Koukova, Nevena T.; Kannan, P. K.; Ratchford, Brian T. - In: E-commerce and the digital economy, (pp. 112-129). 2006
Persistent link: https://www.econbiz.de/10003427314
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DemoImpact : modeling, forecasting and managing the impact of major US sociodemographic trends on multi-category snack consumption
Girju, Marina M.; Adams, Michelle J.; Ratchford, Brian … - In: Review of marketing science 8 (2010) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10003996031
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Strategic online and offline retail pricing : a review and research agenda
Grewal, Dhruv; Janakiraman, Ramkumar; Kalyanam, Kirthi; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10003987340
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The impact of online and offline information sources on automobile choice behavior
Kulkarni, Gauri; Ratchford, Brian Thomas; Kannan, P. K. - In: Journal of interactive marketing : a quarterly … 26 (2012) 3, pp. 167-175
Persistent link: https://www.econbiz.de/10009569260
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How consumers use product reviews in the purchase decision process
Jang, Sungha; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 825-838
Persistent link: https://www.econbiz.de/10009579963