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Advertising in the environment of movies : a literature study

Ádám, Horváth; Balázs, Gyenge - In: SocioEconomic challenges : SEC 3 (2019) 3, pp. 40-46

Persistent link: https://www.econbiz.de/10012115165

Consumer response to disclosures in digitally retouched advertisements

Schirmer, Nadine Andrea; Schwaiger, Manfred; Taylor, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 131-141

Persistent link: https://www.econbiz.de/10012016481

Real-time bidding in online display advertising

Sayedi, Amin - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 553-568

Persistent link: https://www.econbiz.de/10011916547

Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages

Hanson, Cynthia B. - In: International journal of internet marketing and … 12 (2018) 1, pp. 91-104

Persistent link: https://www.econbiz.de/10011859033

Advertising message strategy analysis for award-winning digital ads

Yfantidou, Ioanna; Riskos, Kyriakos; Tsourvakas, George - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 340-355

Persistent link: https://www.econbiz.de/10011862031

Personalization in email marketing : the role of non-informative advertising content

Sahni, Naveep S.; Wheeler, S. Christian; Chintagunta, … - 2016

consumers pay to the other content in the rest of the advertising message. Our paper quantifies the benefits from … personalization, and contributes to understanding the role of non-informative advertising content. It contributes to the psychology … that are designing their advertising campaigns …

Persistent link: https://www.econbiz.de/10011864662

Personalization in email marketing : the role of noninformative advertising content

Sahni, Navdeep S.; Wheeler, S. Christian; Chintagunta, … - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 236-258

Persistent link: https://www.econbiz.de/10011864756

The direct and reposting effects of advertorials on sales

Wang, Xia; Yu, Chunling; Dong, Lily C. - In: Frontiers of business research in China : selected … 10 (2016) 3, pp. 451-469

Persistent link: https://www.econbiz.de/10011848536

How consumers' media usage creates synergy in advertising campaigns

Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 268-287

Persistent link: https://www.econbiz.de/10011887351

The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site

Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306

Persistent link: https://www.econbiz.de/10012203297