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Research Issues. "A new emerging paradigm in marketing research and its implications,"
Malhotra, Naresh K. - In: Decision line 24 (1993) 2, pp. 11-12
Persistent link: https://www.econbiz.de/10008224883
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Bias Breakdown - Review the alternative methods and prognosis of common method variance in marketing research.
Malhotra, Naresh K.; Patil, Ashutosh; Kim, Sung S. - In: Marketing research : a magazine of management and … 19 (2007) 1, pp. 24-29
Persistent link: https://www.econbiz.de/10007842135
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Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
Malhotra, Naresh K.; Jain, Arun K.; Patil, Ashutosh; … - In: Review of marketing research 7 (2010), pp. 199-253
Persistent link: https://www.econbiz.de/10009957642
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Customer reactions to conflict management : a review and empirical evidence from two service industries
Ndubisi, Nelson Oly; Malhotra, Naresh K.; Miller, Gina L. - In: Review of marketing research 10 (2013), pp. 63-96
Persistent link: https://www.econbiz.de/10010185770
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Positive and Negative Affectivity as Mediators of Volunteerism and Service‐Oriented Citizenship Behavior and Customer Loyalty
Jain, Ajay K.; Malhotra, Naresh K.; Guan, Chong - In: Psychology & marketing 29 (2012) 12, pp. 1004-1018
Persistent link: https://www.econbiz.de/10010042257
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Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.; Bartels, Betsy Charles - In: International marketing review 19 (2002) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10006259696
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A cross-cultural comparison of behavioral intention models: Theoretical consideration and an empirical investigation
Malhotra, Naresh K.; McCort, J.Daniel - In: International marketing review 18 (2001) 3, pp. 235-269
Persistent link: https://www.econbiz.de/10006275268
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Heterogeneity of regional trading blocs and global marketing strategies: A multicultural perspective
Malhotra, Naresh K.; Agarwal, James; Baalbaki, Imad - In: International marketing review 15 (1998) 6, pp. 476-506
Persistent link: https://www.econbiz.de/10006302437
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Methodological issues in cross-cultural marketing research: A state of the art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark - In: International marketing review 13 (1996) 5, pp. 7-43
Persistent link: https://www.econbiz.de/10006325202
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International Services Marketing: A Comparative Evaluation of the Dimensions of Service Quality between Developed and Developing Countries
Malhotra, Naresh K.; Ulgado, Francis M.; Agarwal, James; … - In: International marketing review 11 (1994) 2, pp. 5-15
Persistent link: https://www.econbiz.de/10006343909