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Networked narratives : understanding world-of-mouth marketing in online communities
Kozinets, Robert V.; Valck, Kristine de; Wojnicki, Andrea C. - In: Journal of marketing 74 (2010) 2, pp. 71-89
Persistent link: https://www.econbiz.de/10003995123
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Fraud detection in online consumer reviews
Hu, Nan; Liu, Ling; Sambamurthy, Vallabh - In: Decision support systems : DSS ; the international journal 50 (2010/11) 3, pp. 614-626
Persistent link: https://www.econbiz.de/10008841681
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Online consumer communities : escaping the tragedy of the digital commons
Curien, Nicolas; Fauchart, Emmanuelle; Laffond, Gilbert; … - In: Internet and digital economics : [principles, methods …, (pp. 201-219). 2007
Persistent link: https://www.econbiz.de/10003514462
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Measuring the value of word-of-mouth and its impact in consumer communities : report No. 06-118
Dwyer, Paul - In: MSI reports : working paper series (2006) 3, pp. 75-91
Persistent link: https://www.econbiz.de/10003393780
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Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak; Bolton, Ruth; Bügel, Marnix S.; Ruyter, Ko de - In: Journal of service research : JSR 13 (2010) 3, pp. 267-282
Persistent link: https://www.econbiz.de/10008652134
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How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal; Harris, Judy - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
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Understanding consumer-to-consumer interactions in virtual communities : the salience of reciprocity
Chan, Kimmy Wa; Li, Stella Yiyan - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1033-1040
Persistent link: https://www.econbiz.de/10008652799
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Electronic word of mouth (eWOM) : how eWOM platforms influence consumer product judgement
Lee, Mira; Youn, Seounmi - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 473-499
Persistent link: https://www.econbiz.de/10003874753
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Applying netnography to market research : the case of the online forum
Xun, Jiyao; Reynolds, Jonathan - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 1, pp. 17-31
Persistent link: https://www.econbiz.de/10003964161
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Virtual communities : a marketing perspective
Valck, Kristine de; Bruggen, Gerrit H. van; Wierenga, Berend - In: Decision support systems : DSS ; the international journal 47 (2009) 3, pp. 185-203
Persistent link: https://www.econbiz.de/10003856230