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The Effect of Customers’ Socia...
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21
Investigating household choice for health and life insurance
Kumar, Ashish
- In:
Applied economics letters
26
(
2019
)
4
,
pp. 267-273
Persistent link: https://www.econbiz.de/10012204184
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22
Comparative performance of organic and inorganic farming practices on productivity of different cropping systems
Kumar, Ashish
- In:
Finance India : the quarterly journal of Indian …
33
(
2019
)
2
,
pp. 437-444
Persistent link: https://www.econbiz.de/10012161006
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23
Impact of currency futures on volatility in exchange rate : a study of Indian currency market
Kumar, Ashish
- In:
Paradigm : the journal of Institute of Management Technology
19
(
2015
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10011761360
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24
An empirical examination of the effects of design elements of email newsletters on consumers' email responses and their purchase
Kumar, Ashish
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431699
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25
Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram
;
Balachander, S.
;
Kannan, P. K.
;
Shankar, …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003838594
Saved in:
26
An investigation of consumer brand choice behavior across different retail formats
Wang, Hui-ming Deanna
;
Bezawada, Ram
;
Tsai, Julia C. C.
- In:
Journal of marketing channels : ... distribution …
17
(
2010
)
3
,
pp. 219-242
Persistent link: https://www.econbiz.de/10008647358
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27
Trial, repeat purchase and spillover effects of cobranded extensions
Hariharan, Vijay Ganesh
;
Bezawada, Ram
;
Talukdar, Debabrata
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 76-88
Persistent link: https://www.econbiz.de/10009569994
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28
Aggregate impact of different brand development strategies
Hariharan, Vijay Ganesh
;
Bezawada, Ram
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
61
(
2015
)
5
,
pp. 1164-1182
Persistent link: https://www.econbiz.de/10011284856
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29
What is special about marketing organic products? : how organic assortment, price, and promotions drive retailer performance
Bezawada, Ram
;
Pauwels, Koen
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10009725666
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30
Investigating the drivers of consumer cross-category learning for new products using multiple data sets
Sridhar, Karthik
;
Bezawada, Ram
;
Trivedi, Minakshi
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 668-688
Persistent link: https://www.econbiz.de/10009614314
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