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The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin; Kurtuluş, Mümin; Wang, Chunlin - In: Manufacturing & service operations management : M & SOM 21 (2019) 3, pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
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Blinded or branded? : effect of brand cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi; Dangi, Hamendra Kumar - In: International journal of Indian culture and business … 16 (2018) 2, pp. 170-205
Persistent link: https://www.econbiz.de/10011933473
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Quality competition between national and store brands
Chakraborty, Tulika; Chauhan, Satyaveer S.; Huang, Xiao - In: International journal of production research 60 (2022) 9, pp. 2703-2732
Persistent link: https://www.econbiz.de/10013412775
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Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach
Kumar, Sumit; Chandra, Bibhas - In: International journal of electronic marketing and … 10 (2019) 1, pp. 26-44
Persistent link: https://www.econbiz.de/10012036980
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Brand-compliant behavior of outside sales people : its importance, challenges and ensuring that it is embraced
Mahadevan, Jochen; Zinkann, Reinhard Christian - In: Transfer : Zeitschrift für Kommunikation und … 67 (2021) 1, pp. 72-74
Persistent link: https://www.econbiz.de/10012490387
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Measuring national brands' equity over store brands
Sethuraman, Raj - In: Review of marketing science 1 (2003) 2, pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
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Store brand strength
Tyagi, Rajeev K. - In: Review of marketing science 4 (2006) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10003888209
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Assessing the impact of retailer store brand presence on manufacturer brands in an equilibrium framework
Cohen, Michael A.; Cotterill, Ronald W. - In: The journal of industrial economics 59 (2011) 3, pp. 372-395
Persistent link: https://www.econbiz.de/10009356848
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Private labels and branding in Indian retail
Garg, Priyanka - In: Managing corporate responsibility and risk for …, (pp. 456-464). 2010
Persistent link: https://www.econbiz.de/10009259605
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The growth of private label brands : a worldwide phenomenon?
Cuneo, Andres; Milberg, Sandra J.; Benavente H., José … - In: Journal of international marketing 23 (2015) 1, pp. 72-90
Persistent link: https://www.econbiz.de/10010520812