//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
First Step in Social Media - M...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,100
Konsumentenverhalten
80,620
Messung
22,543
Measurement
22,329
Social Web
20,619
Social web
20,588
Customer satisfaction
15,474
Theorie
15,461
Theory
15,192
Kundenzufriedenheit
13,889
Online-Marketing
13,165
Internet marketing
13,049
Relationship marketing
12,808
Beziehungsmarketing
12,739
Brand management
8,720
Markenführung
8,674
Service quality
8,455
Dienstleistungsqualität
8,232
USA
7,661
Brand image
7,347
United States
7,337
Markenimage
7,312
Online-Handel
6,838
Online retailing
6,821
Deutschland
6,347
Electronic Commerce
6,116
Germany
5,893
E-commerce
5,826
Werbewirkung
4,793
Advertising effects
4,740
Brand
4,548
Markenartikel
4,537
Einzelhandel
4,509
Retail trade
4,463
Viral marketing
4,182
Virales Marketing
4,181
Advertising
4,120
Werbung
4,038
Experiment
3,977
Marketingmanagement
3,927
more ...
less ...
Online availability
All
Undetermined
48,785
Free
34,228
Type of publication
All
Article
92,111
Book / Working Paper
49,399
Journal
240
Other
42
Type of publication (narrower categories)
All
Article in journal
74,624
Aufsatz in Zeitschrift
74,624
Graue Literatur
13,557
Non-commercial literature
13,557
Working Paper
12,249
Arbeitspapier
11,207
Aufsatz im Buch
10,828
Book section
10,828
Hochschulschrift
4,045
research-article
3,763
Thesis
2,759
Collection of articles of several authors
2,044
Sammelwerk
2,044
Aufsatzsammlung
1,346
Case study
885
Fallstudie
885
Conference paper
874
Konferenzbeitrag
874
Konferenzschrift
611
Dissertation u.a. Prüfungsschriften
498
Bibliografie enthalten
462
Bibliography included
462
Collection of articles written by one author
443
Sammlung
443
Lehrbuch
409
Ratgeber
379
Guidebook
351
Textbook
332
Amtsdruckschrift
325
Government document
325
Conference proceedings
293
Article
288
conceptual-paper
262
Reprint
230
review-article
230
review
201
case-report
173
Systematic review
149
Übersichtsarbeit
149
Handbook
135
more ...
less ...
Language
All
English
126,850
German
11,663
Undetermined
2,073
French
548
Spanish
179
Polish
172
Italian
131
Russian
92
Swedish
44
Portuguese
35
Danish
33
Dutch
27
Norwegian
25
Hungarian
21
Finnish
17
Czech
16
Slovak
13
Croatian
11
Romanian
11
Bulgarian
9
Lithuanian
9
Serbian
8
Slovenian
7
Indonesian
3
Turkish
3
Chinese
3
Arabic
2
Bosnian
2
Multiple languages
2
Macedonian
1
Malay (macrolanguage)
1
Albanian
1
more ...
less ...
Author
All
Han, Heesup
137
Mattila, Anna S.
124
Bauer, Hans H.
119
Huber, Frank
116
Belk, Russell W.
115
Phau, Ian
109
Grunert, Klaus G.
104
Wiedmann, Klaus-Peter
102
Homburg, Christian
99
Ravallion, Martin
98
Herrmann, Andreas
96
Dwivedi, Yogesh Kumar
95
Alkire, Sabina
89
Walsh, Gianfranco
89
Grewal, Dhruv
87
Lusk, Jayson L.
85
Usman, Osly
85
Foxall, Gordon R.
83
Khare, Arpita
82
Loureiro, Sandra Maria Correia
82
Gierl, Heribert
81
Sheth, Jagdish N.
80
Laroche, Michel
76
Diewert, Walter E.
75
Bagozzi, Richard P.
74
Spiller, Achim
73
Nayga, Rodolfo M.
71
Septianto, Felix
71
Agarwal, Sumit
70
Bruhn, Manfred
70
Paul, Justin
70
Skiera, Bernd
70
Sharma, Piyush
69
Verhoef, Peter C.
69
Chintagunta, Pradeep K.
68
Jang, Soocheong
67
Stavins, Joanna
67
Pelsmacker, Patrick de
65
Wansink, Brian
65
Goldfarb, Avi
63
more ...
less ...
Institution
All
National Bureau of Economic Research
926
OECD
363
Springer Fachmedien Wiesbaden
282
IGI Global
158
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
68
World Bank
64
International Labour Organization (ILO), United Nations
53
Verlag Dr. Kovač
51
Books on Demand GmbH <Norderstedt>
42
American Marketing Association
41
Edward Elgar Publishing
40
Organisation for Economic Co-operation and Development
40
Information Resources Management Association
33
International Energy Agency
33
European Association of Agricultural Economists - EAAE
30
Nomos Verlagsgesellschaft
29
Friedrich-Schiller-Universität Jena
27
Institut für Demoskopie Allensbach
26
World Bank Group
25
Europäische Kommission / Gemeinsame Forschungsstelle
24
Universität Mannheim
22
Haufe-Lexware GmbH & Co. KG
21
Nordic Council of Ministers
21
Basel Committee on Banking Supervision
19
Springer Gabler <Firma>
19
Springer International Publishing
18
Springer-Verlag GmbH
17
Österreichisches Institut für Wirtschaftsforschung
17
Europäische Kommission / Statistisches Amt
16
Oxford Poverty & Human Development Initiative
16
Weltbank
16
International Water Management Institute (IWMI)
15
Europäische Kommission
14
INSEAD
14
Shaker Verlag
14
Université Paris-Dauphine (Paris IX)
14
Institute of Social Studies (ISS)
13
International Food Policy Research Institute (IFPRI)
13
Peter Lang GmbH
13
RWTH Aachen
13
more ...
less ...
Published in...
All
Journal of business research : JBR
2,457
Journal of retailing and consumer services
2,102
International journal of hospitality management
1,023
NBER working paper series
914
Working paper / National Bureau of Economic Research, Inc.
791
International journal of consumer studies
790
Psychology & marketing
761
NBER Working Paper
701
SpringerLink / Bücher
676
Journal of consumer research : JCR ; an interdisciplinary bimonthly
597
Tourism management : research, policies, practice
549
Technological forecasting & social change : an international journal
494
European Journal of Marketing
490
Management science : journal of the Institute for Operations Research and the Management Sciences
474
Journal of travel and tourism marketing
459
Asia Pacific journal of marketing and logistics
450
Journal of Consumer Marketing
419
European journal of marketing : EJM
415
The journal of product & brand management
411
Journal of marketing research : JMR
407
Journal of marketing management : MM
394
The journal of brand management : an international journal
394
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
388
Journal of marketing
376
Cogent business & management
370
Journal of retailing
368
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
366
The journal of services marketing
366
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
364
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
364
International journal of contemporary hospitality management
361
Journal of marketing communications
360
Journal of the Academy of Marketing Science
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
The service industries journal
348
Journal of hospitality marketing & management
339
Journal of international consumer marketing
338
Marketing letters : a journal of research in marketing
333
International journal of internet marketing and advertising : IJIMA
327
Journal of business ethics : JOBE
327
more ...
less ...
Source
All
ECONIS (ZBW)
131,039
Other ZBW resources
4,866
USB Cologne (EcoSocSci)
2,220
RePEc
1,858
EconStor
1,454
BASE
217
USB Cologne (business full texts)
73
OLC EcoSci
61
ArchiDok
4
more ...
less ...
Showing
1
-
10
of
141,792
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
First step in social media : measuring the influence of online management responses on customer satisfaction
Gu, Bin
;
Ye, Qiang
- In:
Production and operations management : an international …
23
(
2014
)
4
,
pp. 570-582
Persistent link: https://www.econbiz.de/10010364045
Saved in:
2
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
3
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
4
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
5
Calming the storm : how non-negative messages from fellow consumers can dispel negativity in a social media firestorm
Widdershoven, Svenja
;
Pluymaekers, Mark
;
Zourrig, Haithem
; …
- In:
International journal of business communication : IJBC …
61
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014635444
Saved in:
6
A study on the influence of social media marketing activities on customer satisfaction mediated by perceived value in the e-commerce industry
Banerji, Rashi
;
Singh, Animesh
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 415-430
Persistent link: https://www.econbiz.de/10015063994
Saved in:
7
The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.
;
Yeung, Cara Au
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
Saved in:
8
Repurchase loyalty for customer social co-creation e-marketplaces
Kang, Ju-Young M.
- In:
Journal of fashion marketing and management
18
(
2014
)
4
,
pp. 452-464
Persistent link: https://www.econbiz.de/10010530878
Saved in:
9
Perceived "usefulness" of online consumer reviews : an exploratory investigation across three services categories
Racherla, Pradeep
;
Friske, Wesley
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 548-559
Persistent link: https://www.econbiz.de/10009730149
Saved in:
10
Consumers rule : how consumer reviews influence perceived trustworthiness of online stores
Utz, Sonja
;
Kerkhof, Peter
;
Bos, Joost van den
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 49-58
Persistent link: https://www.econbiz.de/10009730287
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->