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Finding brands and not losing your religion? : exploring the relationship between brand engagement in self-concept and religious commitment
Razmus, Wiktor; Zarzycka, Beata - In: Journal of management, spirituality & religion : JMSR 18 (2021) 3, pp. 201-217
Persistent link: https://www.econbiz.de/10013285669
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Brand community and its impact on brand love and repurchase intention in the fashion industry context
Al Khasawneh, Mohammad Hamdi; Eid, Dana; Safi, Farah; … - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
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Brand matters : leveraging the power of personal branding to achieve professional success
Edmiston, Dawn - In: Go-to-market strategies for women entrepreneurs : …, (pp. 261-270). 2019
Persistent link: https://www.econbiz.de/10012221238
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Brand magnification : when brands help people reconstruct their lives
Fuschillo, Gregorio; Cayla, Julien; Cova, Bernard - In: European journal of marketing 56 (2022) 3, pp. 768-798
Persistent link: https://www.econbiz.de/10013173447
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Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.; Quaye, Emmanuel Silva - In: Journal of global marketing 34 (2021) 5, pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
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Antecedents of nation brand personality
Song, Young-a; Sung, Yongjun - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 80-94
Persistent link: https://www.econbiz.de/10009741972
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Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh; Bajpai, Naval; Kulshreshtha, Kushagra - In: Journal of relationship marketing : innovations and … 20 (2021) 1, pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
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Measuring brand personality using emoji : findings from Mokken scaling
Moussa, Salim - In: The journal of brand management : an international journal 28 (2021) 2, pp. 116-132
Persistent link: https://www.econbiz.de/10012487206
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"You're not perfect, but you're still my favourite." : brand affective congruence as a new determinant of self-brand congruence
Wijnands, Floortje; Gill, Tripat - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1076-1103
Persistent link: https://www.econbiz.de/10012395425
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390
Persistent link: https://www.econbiz.de/10011661710