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Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping; Yen, Chih-Lun; Liu, Tingting - In: Journal of hospitality marketing & management 29 (2020) 5, pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
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Crossing the border : changes in self and brands
Guzman, Francisco; Paswan, Audhesh K.; Fabrize, Robert O. - In: The journal of consumer marketing 34 (2017) 4, pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
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A case of multiple (brand) personalities : expanding the methods of brand personality measurement in sport team contexts
Greenhalgh, Greg; Dwyer, Brendan; LeCrom, Carrie W. - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 1, pp. 20-30
Persistent link: https://www.econbiz.de/10011697105
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Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis; Duraipandian, Israel; Sethi, Dhruv - In: Journal of marketing communications 22 (2016) 5, pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
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How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
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The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
Kuchmaner, Christina A.; Johnson, Jennifer Wiggins; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 129-143
Persistent link: https://www.econbiz.de/10012060950
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Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing; Teng, Lefa; Foti, Lianne; Yuan, Yige - In: Journal of business research : JBR 103 (2019), pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
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Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold; Molinillo, Sebastian - In: Journal of business research : JBR 99 (2019), pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
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The effect of self- and public-based evaluations on brand purchasing : the interplay of independent and interdependent self-construal
Sugitani, Yoko - In: Journal of international consumer marketing 30 (2018) 4, pp. 235-243
Persistent link: https://www.econbiz.de/10011965978
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When opposites attract? : exploring the existence of complementarity in self-brand congruence processes
Karampela, Maria; Tregear, Angela; Ansell, Jonathan; … - In: Psychology & marketing 35 (2018) 8, pp. 573-585
Persistent link: https://www.econbiz.de/10011970129