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How Much is Your Customer Wort...
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9,012
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8,965
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7,420
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6,390
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6,330
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6,317
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6,131
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6,089
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6,073
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6,064
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5,793
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201
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145
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140
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137
Han, Heesup
136
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130
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128
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128
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120
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119
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118
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104
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103
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102
Verhoef, Peter C.
95
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94
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93
Rajagopal
90
Lusk, Jayson L.
88
Foxall, Gordon R.
84
Khare, Arpita
83
Skiera, Bernd
80
Dwivedi, Yogesh Kumar
79
Pepels, Werner
79
Usman, Osly
77
Bagozzi, Richard P.
76
Loureiro, Sandra Maria Correia
76
Walsh, Gianfranco
76
Tomczak, Torsten
75
Vrontis, Demetris
75
Thaichon, Park
74
Nayga, Rodolfo M.
73
Chintagunta, Pradeep K.
70
Hollebeek, Linda D.
70
Krafft, Manfred
70
Laroche, Michel
70
Paul, Justin
70
Agarwal, Sumit
69
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69
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22
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16
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16
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16
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933
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774
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736
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724
Industrial marketing management : the international journal for industrial and high-tech firms
691
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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European Journal of Marketing
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Journal of the Academy of Marketing Science
462
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Journal of strategic marketing
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Asia Pacific journal of marketing and logistics
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The journal of product & brand management
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The journal of brand management : an international journal
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Management science : journal of the Institute for Operations Research and the Management Sciences
411
Journal of Consumer Marketing
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Marketing intelligence & planning
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NBER Working Paper
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Tourism management : research, policies, practice
394
Economics Bulletin
392
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
389
Journal of marketing communications
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Journal of travel and tourism marketing
380
The journal of services marketing
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Journal of retailing
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The service industries journal
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Cogent business & management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Marketing letters : a journal of research in marketing
344
Journal of international consumer marketing
333
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
330
International journal of contemporary hospitality management
326
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ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
1,991
EconStor
1,558
BASE
157
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68
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81
Determining the indirect value of a customer
Ryals, Lynette
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 847-864
Persistent link: https://www.econbiz.de/10003768231
Saved in:
82
Selling today : creating customer value
Manning, Gerald L.
;
Reece, Barry L.
;
Ahearne, Michael
-
2010
-
11th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003777497
Saved in:
83
Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability
Chatterjee, Patrali
- In:
Contemporary research in e-branding
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003778168
Saved in:
84
Six sigma marketing : from cutting costs to growing market share
Reidenbach, R. Eric
-
2009
Persistent link: https://www.econbiz.de/10003805976
Saved in:
85
Creating customer value
Gogoi, Bikash
- In:
21st century business practices : the evolving trends …
,
(pp. 174-183)
.
2008
Persistent link: https://www.econbiz.de/10003846720
Saved in:
86
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
87
The value of a "free" customer
Gupta, Sunil
(
contributor
);
Mela, Carl F.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003436731
Saved in:
88
Designing competitive loyalty programs : how types of program affect customer equity
Furinto, Asnan
;
Pawitra, Teddy
;
Balqiah, Tengku E.
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10003919498
Saved in:
89
Das neue Gesicht des Marketings
Rust, Roland T.
;
Moorman, Christine
;
Bhalla, Gaurav
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
3
,
pp. 86-94
Persistent link: https://www.econbiz.de/10003934429
Saved in:
90
The value of a "free" customer
Gupta, Sunil
;
Mela, Carl F.
;
Vidal-Sanz, José M.
-
2009
Persistent link: https://www.econbiz.de/10003972545
Saved in:
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