infer the quality of sellers - advertising and price being the two most important among them. While the importance of … advertising and price as signals of quality has been well established in traditional markets, online sponsored search markets have …, we examine how the knowledge of firms' relative advertising expenditures and prices affect consumers' search and purchase …

We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e … suggest that consumers dislike search advertising in our setting, but quality certificates mitigate this aversion and increase … advertising sales …

We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e … suggest that consumers dislike search advertising in our setting, but quality certificates mitigate this aversion and increase … advertising sales. …

.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of … search ads decreased). Revealed preference data reject that users are, overall, averse to search advertising targeted to them … across a diverse set of searches. At the margin, users prefer the search engine with the higher level of advertising. On the …

Consumer search activities can be endogenously determined by the ad positions in sponsored search advertising. We model … segments which exhibit distinct search behaviors. For advertisers, the value of search advertising comes primarily from …

A unique aspect of sponsored search advertising is that it allows firms to track what products consumers initially … consumer search and cross-category purchase patterns during sponsored search advertising …