Tran, Ellie; Balas, Ayse N.; Shao, Chris Y.; Dubinsky, … - In: The international journal of business science & applied … 9 (2014) 1, pp. 13-23
Relationships and characteristics that influence consumers' purchase decision between store brand and manufacturer … brand product offerings have emerged as an interesting and practical area of research. From a management perspective …, understanding the process by which consumers make purchase choices between these brand offerings would lead to both theoretical and …
