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Creating a compelling brand meaning by orchestrating stories : the case of Scandinavia's largest department store
Hjelmgren, Daniel - In: Journal of retailing and consumer services 32 (2016), pp. 210-217
Persistent link: https://www.econbiz.de/10011556654
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Consumer preferences for coffee : hot and wet, or quality and flavor?
Jones, Eugene - In: Journal of food products marketing 22 (2016) 3, pp. 350-380
Persistent link: https://www.econbiz.de/10011561217
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Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga - In: The journal of brand management : an international journal 23 (2016) 5, pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
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Private label imitation of a national brand : implications for consumer choice and law
Aribarg, Anocha; Arora, Neeraj; Henderson, Ty; Kim, Youngju - In: Journal of marketing research : JMR 51 (2014) 6, pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
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Does chain labeling make private labels more successful?
Schnittka, Oliver; Becker, Jan-Michael; Gedenk, Karen; … - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
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Determinants of store brand share
Sethuraman, Raj; Katrijn, Gielens - In: Journal of retailing 90 (2014) 2, pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
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Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin; Zimmerman, Natalia - In: The journal of consumer marketing 31 (2014) 4, pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
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How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru - In: Applied economics 46 (2014) 22/24, pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
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Consumer choice of store brands across store formats : a panel data analysis under crisis periods
Kaswengi, Jospeh; Diallo, Mbaye Fall - In: Journal of retailing and consumer services 23 (2015), pp. 70-76
Persistent link: https://www.econbiz.de/10010503930
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Private label brand trends in the grocery retail industry
Panibratov, Andrej Ju. - In: Journal of euromarketing 23 (2014) 1/2, pp. 37-56
Persistent link: https://www.econbiz.de/10010504728