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Impact of consumer decision-making styles on online apparel consumption in India

Goswami, Shubham; Khan, Shagufta - In: Vision : the journal of business perspective 19 (2015) 4, pp. 303-311

Persistent link: https://www.econbiz.de/10011488671

Modeling the personality construct of brands : a study on apparel brands in India

Ghosh, Saugat - In: The IUP journal of brand management : IJBRM 13 (2016) 2, pp. 57-74

Persistent link: https://www.econbiz.de/10011538392

Influence of normative and informative values on fashion clothing involvement of Indian women

Khare, Arpita; Parveen, Ceeba; Mishra, Ankita - In: Journal of customer behaviour 11 (2012) 1, pp. 9-32

Persistent link: https://www.econbiz.de/10009563578

Influence of advertising led brand personality consumer congruity on consumer's choice : evidence from Indian apparel market

Khan, Bilal Mustafa; Farhat, Reshma - In: International journal of enterprise network management 5 (2012) 2, pp. 176-196

Persistent link: https://www.econbiz.de/10009614018

Format Perception of Indian Apparel Shoppers : Case of Single and Multi-Brand Stores

Basu, Dr. Rituparna - 2012

organized retail market in India still evolves with notable dominance in categories like apparel, the present paper aims at …

Persistent link: https://www.econbiz.de/10013098185

S/he styles : narcissistic fashion apparel consumption in India

Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Journal of consumer marketing 39 (2022) 1, pp. 55-65

Persistent link: https://www.econbiz.de/10013165312

Factors influencing purchase intention of store brands in organised fashion retail

Gandhi, Aradhana; Bhattacharya, Sonali - In: International journal of electronic marketing and … 12 (2021) 4, pp. 414-430

Persistent link: https://www.econbiz.de/10012669855

An empirical study on shopping motivation among Generation Y Indian

Kumar, Sushant; Sadarangani, Pradip - In: Global business review 22 (2021) 2, pp. 500-516

Persistent link: https://www.econbiz.de/10012520243

Determinants of consumer's intention to purchase traditional Indian apparels

Chaudhry, Jyoti Bhasin; Verma, Pranay - In: Asia-Pacific journal of management research and innovation 16 (2020) 4, pp. 322-334

Persistent link: https://www.econbiz.de/10012586885

Understanding Purchase Intentions of Pre Owned Clothing in India

Kapoor, Anupam; Khare, Ajit Kumar - 2021

-hand clothing since it is not a simple form of mercantilism. The purpose of this study is to create new knowledge by identifying … of purchase intension of second hand clothing. Finding out an overall understanding about the second-hand product …

Persistent link: https://www.econbiz.de/10013248792

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