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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA

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Perceived motivation in football/futsal practice according to players and coaches approaches : a tool of strategic management

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Linking sports sponsorship with purchase intentions : team performance, stars, and the moderating role of team identification

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Consumer attitudes towards ambush marketing

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The transfer from a major sport event to a sponsoring brand : vision of the sport tourist

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Strategies in sports marketing : technologies and emerging trends

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Sponsorship effects of brand management : the role of exposure and activity involvement

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Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation

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What makes an effective CSR program? : an analysis of the constructs of a cause-related participant sport sponsorship event

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