We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … perspective there can be too much or too little private investment in advertising. Welfare is more likely to increase when the …

-toconsumer advertising (DTCA) of prescription drugs, and the relation between these attitudes and health related consumption behaviors. We …

) advertising. We use information on: the effect of DTC in generating patient visits; the effect of patient visits and mentions of a … drug in generating prescriptions; and the effect of advertising on the cost effectiveness for specific advertised drugs. In … all cases, we find that DTC advertising does not alter the cost effectiveness of the medications, all of which remain …

investigate the effectiveness of such direct-to-consumer advertising (DTCA) on different types of patients. Specifically, we …

Numerous studies have examined the effects of direct-to-consumer advertising (DTC) on patient and physician behaviors … of DTC advertising on the cost control behaviors of private firms supplying insurance in the Medicare Part D program. We …. Our results suggest that direct-to-consumer advertising puts pressure on insurers for more favorable formulary placement …

The year of 1997 witnessed an important change in direct-to-consumer (DTC) advertising of prescription drugs. For the … comprehensive risk information. This led to a three-fold growth of DTC advertising expenditure in four years, followed by an … intensive debate about the effects of DTC advertising on patient and doctor behaviors. This paper empirically examines the …

Although product advertising has been widely studied and understood in relation to the consumer’s purchase decision …, advertising may also have unintended but important societal and economic consequences. In this paper, we examine a public health … regulations on direct-to-consumer television advertising for prescription drugs in 1997, ED drug makers have consistently been top …

this study is to explore scope of direct to consumer advertising of prescription drugs in Indian market. Research study is … direct-to-consumer advertising of prescription medicines. Factorial analysis is used to draw conclusion and to know about …

This was the first paper to discuss the benefits of direct-to-consumer (DTC) advertising. It was published in the New … information available to patients that might not be available to physicians, and DTC advertising could make use of this … this new treatment if he were not in contact with a physician. It was also argued that DTC advertising could increase …