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Pharmaceutical direct-to-consumer advertising : past, present, and future
Mukherjee, Avinandan (contributor) - 2013
Persistent link: https://www.econbiz.de/10010237501
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When numbers count : framing, subjective numeracy, and the effects of message quantification in direct-to-consumer prescription drug advertisements
Ju, Ilwoo; Park, Jin Seong - In: Journal of promotion management : JPM 19 (2013) 4, pp. 488-506
Persistent link: https://www.econbiz.de/10010198644
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Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan (contributor) - 2013
Persistent link: https://www.econbiz.de/10009790606
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Developing measurement scales of organizational and issue legitimacy : a case of direct-to-consumer advertising in the pharmaceutical industry
Chung, Jee Young; Berger, Bruce K.; DeCoster, Jamie - In: Journal of business ethics : JOBE 137 (2016) 2, pp. 405-413
Persistent link: https://www.econbiz.de/10011543637
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Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
McKeever, Robert - In: Health marketing quarterly 31 (2014) 4, pp. 353-369
Persistent link: https://www.econbiz.de/10010472668
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Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie; Smith, Malcolm C. - In: Health marketing quarterly 31 (2014) 2, pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
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Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.; Broekemier, Gregory M.; Burkink, Tim J. - In: Health marketing quarterly 31 (2014) 3, pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
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Awareness of and attitudes toward direct-to-consumer prescription drug advertising among young adults
Alperstein, Neil M. - In: Health marketing quarterly 31 (2014) 3, pp. 231-245
Persistent link: https://www.econbiz.de/10010489679
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Resposes to alternative forms of efficacy description in direct-to-consumer pharmaceutical communications
Davis, Joel J.; Isaacson, Sandra M. - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10010415264
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Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
Mackert, Michael; Eastin, Matthew S.; Ball, Jennifer G. - In: Journal of medical marketing : device, diagnostic and … 10 (2010) 4, pp. 352-365
Persistent link: https://www.econbiz.de/10008749278