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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Komariyah, Nur - 2019

This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...

Persistent link: https://www.econbiz.de/10012895482

Measuring the value of recommendation links on product demand

Kumar, Anuj; Hosanagar, Kartik - In: Information systems research : ISR 30 (2019) 3, pp. 819-838

Persistent link: https://www.econbiz.de/10012118891

Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10012495704

Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest

Usman, Osly - 2020

, Buy high interest if it will affect the rent, Quality Website, Word Of Mouth, Risk Perception. Influence of Advertising …This study aims to determine whether there Effect Ad, Word Of Mouth, Website Quality, Risk Perception towards buying …, Word Of Mouth, Website Quality and Risk Perception that both would increase the buying interest is high. the description …

Persistent link: https://www.econbiz.de/10012845249

Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach

Quyen Phu Thi Phan; Amaya Rivas, Adriana A.; Bat, Tuya - In: Journal of internet commerce 18 (2019) 2, pp. 113-140

Persistent link: https://www.econbiz.de/10012179580

The online target advertising design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...

Idemudia, Efosa C. - In: International journal of information technology and … 15 (2016) 3, pp. 195-226

Persistent link: https://www.econbiz.de/10011719661

Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps

Yin, Xicheng; Li, Jing; Si, Hongyun; Wu, Peng - In: Journal of retailing and consumer services 76 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014460820

The comparative performance of online referral channels in e-commerce

Duan, Wenjing; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 38 (2021) 3, pp. 828-854

Persistent link: https://www.econbiz.de/10012804178

What influences online shopping in Nigeria : trust or website quality?

Esho, Ebes; Verhoef, Grietjie - In: African journal of business and economic research : AJBER 16 (2021) 3, pp. 155-175

Persistent link: https://www.econbiz.de/10013282425

Competing for attention : an empirical study of online reviewers' strategic behavior

Shen, Wenqi; Hu, Yu Jeffrey; Ulmer, Jackie Rees - In: Management information systems : mis quarterly 39 (2015) 3, pp. 683-696

Persistent link: https://www.econbiz.de/10011339223

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