The increasing share of store brands in the grocery industry has been cited as a key factor in improving the position and performance of retailers relative to national brand manufacturers. This paper uses data from two major retail chains to examine whether and how high store brand share affects...

We use data on all manufacturer funding and promotion activity by a major U.S. retailer during a two-year period to compute promotion pass-through and assess its magnitude. Then, we estimate a two-tiered probit and lognormal regression model to study drivers of the large variation we observe in...

We quantified the net unit and profit impact of each promotion offered in 2003 by CVS, a leading U.S. drug retail chain, and analyzed the key drivers of variation in this net impact. We used this analysis to identify the least effective promotions and conducted a controlled field test to...