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A Review of the Major Multidim...
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DeSarbo, Wayne S.
228
DeSarbo, Wayne
54
Wedel, Michel
41
Kim, Sunghoon
36
Jedidi, Kamel
33
Fong, Duncan K. H.
21
Grewal, Rajdeep
18
Blanchard, Simon J.
16
Desarbo, Wayne S.
15
Ramaswamy, Venkatram
15
Carroll, J.
14
De Soete, Geert
13
Green, Paul E.
13
Park, Joonwook
9
Rao, Vithala R.
9
Song, Michael
9
Young, Martin R.
9
Wang, Qiong
8
Chatterjee, Rabikar
7
Ebbes, Peter
7
Hwang, Heungsun
7
Kamakura, Wagner A.
7
Scott, Crystal J.
7
Degeratu, Alexandru M.
6
Harker, Patrick T.
6
Bijmolt, Tammo H.A.
5
Cho, Jaewun
5
Choi, S Chan
5
Kappe, Eelco
5
Kim, Juyoung
5
Kim, Sŏng-hun
5
Kim, Youngchan
5
Oliver, Richard L.
5
Wright, Patrick M.
5
Carroll, J. Douglas
4
Choi, Jungwhan
4
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4
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4
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4
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4
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Center for Economic Research <Tilburg>
1
Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
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Journal of modelling in management
15
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13
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9
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4
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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China's changing workplace : dynamism, diversity and disparity
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Fundamentals of marketing research ; Vol. 6
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1
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ECONIS (ZBW)
231
OLC EcoSci
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BASE
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Other ZBW resources
9
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1
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91
On the insensivity of the brand-choise simulations to attribute importance weights
Green, Paul E.
;
DeSarbo, Wayne S.
;
Kedia, Pradeep K.
- In:
Decision sciences : DS
11
(
1980
)
3
,
pp. 439-450
Persistent link: https://www.econbiz.de/10002539965
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92
An exponential-family multidimensional scaling mixture methodology
Wedel, Michel
- In:
Journal of business & economic statistics : JBES ; a …
14
(
1996
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10001209343
Saved in:
93
Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments
Bijmolt, Tammo H. A.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701541
Saved in:
94
A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne
;
DeSarbo, Christian F.
- In:
Conjoint measurement : methods and applications
,
(pp. 447-478)
.
2001
Persistent link: https://www.econbiz.de/10001690283
Saved in:
95
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
96
Product positioning under price competition
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
36
(
1990
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10001083693
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97
Strategy maps: a spatial representation of intra-industry competitive strategy
Day, Diana L.
- In:
Management science : journal of the Institute for …
33
(
1987
)
12
,
pp. 1534-1551
Persistent link: https://www.econbiz.de/10001057536
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98
An alternating least-squares procedure for estimating missing preference data in product-concept testing
DeSarbo, Wayne
- In:
Decision sciences : DS
17
(
1986
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10001026661
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99
Semiparametric estimation of (constrained) ultrametric trees
Wedel, Michel
;
DeSarbo, Wayne
-
1996
Persistent link: https://www.econbiz.de/10000966941
Saved in:
100
Constructing MDS joint spaces from binary choice data : a multidimensional unfolding threshold model for marketing research
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10001020976
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