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Robertson, Thomas S. - 1970

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Burke, Raymond R.; Rangaswamy, Arvind; Gupta, Sunil - In: Digital marketing : global strategies from the world's …, (pp. 226-255). 2001

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Garber, Lawrence L.; Burke, Raymond R.; Jones, J. Morgan - 2000

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Burke, Raymond R. - In: Journal of consumer research : JCR ; an … 15 (1988) 1, pp. 55-68

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Garignon, Hubert; Burke, Raymond R. - 1991

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