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Pelsmacker, Patrick de
84
Kaiser, Harry M.
75
Gierl, Heribert
69
Eisend, Martin
64
Bauer, Hans H.
55
Kreutzer, Ralf T.
55
Esch, Franz-Rudolf
53
Taylor, Charles Raymond
52
Anderson, Simon P.
47
Dens, Nathalie
47
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45
Goldfarb, Avi
45
Septianto, Felix
44
Okazaki, Shintaro
43
Whinston, Andrew B.
43
Wilbur, Kenneth C.
40
Skiera, Bernd
39
Bruhn, Manfred
38
Diehl, Sandra
38
Ghose, Anindya
38
Tucker, Catherine
38
Kind, Hans Jarle
37
Qiu, Liangfei
37
Kuchler, Theresa
35
Mueller, Barbara
35
Pauwels, Koen
35
Stroebel, Johannes
35
Huber, Frank
34
Rosengren, Sara
33
Terlutter, Ralf
33
Yoon, Sukki
33
Dahlén, Micael
32
Law, Chun Hung Roberts
32
Peitz, Martin
32
Pepels, Werner
32
Reijmersdal, Eva A. van
32
Stafford, Marla Royne
32
Budzinski, Oliver
31
Chan, Kara
31
Huh, Jisu
31
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OECD
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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31
Exploring the impact of consumer generated
advertising
(CGA) on consumer brand responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
32
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
33
Response to
advertising
on online social networks : the role of social capital
Pinho, José Carlos
;
Soares, Ana Maria
- In:
International journal of consumer studies
39
(
2015
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10011380547
Saved in:
34
The influence of Facebook
advertising
on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme
- In:
Electronic commerce research
15
(
2015
)
2
,
pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
Saved in:
35
Consumer attitudes toward social network
advertising
Luna-Nevarez, Cuauhtemoc
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
Saved in:
36
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
37
Don't invade my personal space : facebook's
advertising
dilemma
Beauchamp, Michelle Bednarz
- In:
The journal of applied business research
29
(
2013
)
1
,
pp. 91-96
Persistent link: https://www.econbiz.de/10009713816
Saved in:
38
Advertising
on social network sites : a structural equation modelling approach
Saxena, Anant
;
Khanna, Uday
- In:
Vision : the journal of business perspective
17
(
2013
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10010357673
Saved in:
39
Enhancing targeted
advertising
with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
Saved in:
40
Are social marketing and
advertising
communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
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