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Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation

Fong, Cher Min; Lee, Chun-ling; Du, Yunzhou - In: Journal of international marketing 22 (2014) 1, pp. 62-76

Persistent link: https://www.econbiz.de/10010348927

WaterHealth international : providing safe drinking water to the bottom of the pyramid consumers

Faheem, Hadiya; Purkayastha, Debapratim - In: The IUP journal of entrepreneurship development : IJED 12 (2015) 3, pp. 31-52

Persistent link: https://www.econbiz.de/10011524633

It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions

Chang, Hua; Kwak, Hyokjin; Puzakova, Marina; Park, Jisoo; … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 593-620

Persistent link: https://www.econbiz.de/10011547666

Wie viele Sklaven halten Sie? : über Globalisierung und Moral

Hartmann, Evi - 2016

Dass unsere billigen Konsumangebote eine weniger glitzernde Kehrseite haben, dringt kurz in unser Bewusstsein, wenn wieder mal eine Fabrik z.B. in Bangladesch einstürzt, wo Textilarbeiterinnen zu Hungerlöhnen für den Export produzieren (vgl. H. Holdinghausen: "Dreimal anziehen, weg damit",...

Persistent link: https://www.econbiz.de/10011471430

The BOP consumer's ethical evaluation of target marketing

Gupta, Shruti; Pirsch, Julie - In: Journal of global scholars of marketing science : … 25 (2015) 4, pp. 358-378

Persistent link: https://www.econbiz.de/10011515101

An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification

Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 32 (2015) 6, pp. 663-685

Persistent link: https://www.econbiz.de/10011517593

Internationalisation at home : exploiting the potential on the non-nationals' and expatriates' community

Jaklič, Andreja; Karageorgu, Paraskevi - In: Entrepreneurial business and economics review : EBER 3 (2015) 4, pp. 49-72

Persistent link: https://www.econbiz.de/10011560004

Consumer animosity and foreign direct investment : an investigation of consumer responses

Fong, Cher Min; Lee, Chun-Ling; Du, Yunzhou - In: International business review : the official journal of … 24 (2015) 1, pp. 23-32

Persistent link: https://www.econbiz.de/10010477125

The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region

Kolar, Tomaž; Zabkar, Vesna - In: Journal of East European management studies : JEEMS 19 (2014) 1, pp. 58-80

This study examines consumer attitudes toward products of multinational and domestic companies in the Balkan region. In four ex-Yugoslav countries, various variables (general consumption attitudes, personality traits, and demography) were compared and analyzed as determinants of consumer...

Persistent link: https://www.econbiz.de/10010399467

Corporate images' impact on consumers' product choices : the case of multinational foreign subsidiaries

Wilkins, Stephen; Huisman, Jeroen - In: Journal of business research : JBR 67 (2014) 10, pp. 2224-2230

Persistent link: https://www.econbiz.de/10010400088