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Product specific determinants of electronic gadget purchase intention : a case of the purchase behaviour of Indian youth

Kulkarni, Shrinivas; James, Leena - In: International journal of management practice : IJMP 15 (2022) 2, pp. 205-234

Persistent link: https://www.econbiz.de/10013093085

The bidirectional relationship between country image and product evaluation : the mediating role of brand image and the moderating role of consumer nationality

Escandon-Barbosa, Diana; Rialp Criado, Josep - In: Journal of international consumer marketing 31 (2019) 1, pp. 2-21

Persistent link: https://www.econbiz.de/10012200686

Brand image and customers' willingness to pay a price premium for female's stitched clothing

Munir, Saad; Humayon, Asad Afzal; Ahmed, Munir; Haider, … - In: Pakistan journal of commerce and social sciences 11 (2017) 3, pp. 1027-1049

The aim of the present study is to better understand customer’s willingness to pay a price premium in the market for female’s stitched clothing and what sort of brand images can be used by a brand in order to achieve price premium. This study is based on quantitative survey of brand images...

Persistent link: https://www.econbiz.de/10011930771

Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping

Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Management : journal of contemporary management issues 23 (2018) 2, pp. 87-102

Persistent link: https://www.econbiz.de/10012146994

Brand positioning based on brand image-country image fit

Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science 38 (2019) 3, pp. 516-538

Persistent link: https://www.econbiz.de/10012038426

Role of attitudes in Brazil's country brand image

Giraldi, Janaina de Moura Engracia; Maheshwari, Vishwas; … - In: International journal of business and globalisation : IJBG 21 (2018) 3, pp. 297-307

Persistent link: https://www.econbiz.de/10011967094

Factors affecting the brand image of Yoga : perceptions of consumers and instructors

Jain, Varsha; Shah, Hardeek S.; Ganesh B. E. - In: South Asian journal of management : SAJM 25 (2018) 4, pp. 150-172

Persistent link: https://www.econbiz.de/10012011638

On-line destination branding : an investigation into the divergence between brand goals and on-line implementation

Blumrodt, Jens; Palmer, Adrian - In: The journal of applied business research 30 (2014) 6, pp. 1597-1604

Persistent link: https://www.econbiz.de/10010470486

Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type

Allman, Helena F.; Fenik, Anton P.; Hewett, Kelly; … - In: Journal of international marketing 24 (2016) 2, pp. 40-61

Persistent link: https://www.econbiz.de/10011500436

Japanese and Filipino college students as consumers : does country of origin affect their purchase intent?

Bautista, Reynaldo; Osaki, Takanori; Jeong, Luz Suplico - In: DLSU business & economics review 29 (2020) 2, pp. 104-116

Persistent link: https://www.econbiz.de/10013465889

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