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Interoperability between ad-financed platforms with endogenous multi-homing

Bourreau, Marc; Raizonville, Adrien; Thébaudin, Guillaume - 2023

Platform interoperability is considered a powerful tool to promote competition in digital markets when network effects are at play. We study the effect of interoperability on competition between two ad-financed platforms, allowing for endogenous multi-homing of consumers. When the platforms are...

Persistent link: https://www.econbiz.de/10014247369

Examining the relationship between advertising expenditures and sales of quick-service restaurants in the United States

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Self-referencing and advertising effectiveness

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Suggesting a more effective way to use the promotional mix in services

Loda, Marsha D. - In: Services marketing quarterly 35 (2014) 4, pp. 304-320

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The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections

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How does advertising depend on competition? : evidence from U.S. brewing

Chandra, Ambarish; Weinberg, Matthew - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5132-5148

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U.S. demand for tobacco products in a system framework

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Are online and offline advertising substitutes or complements? : evidence from U.S. food industries

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Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba

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Has advertising lost its meaning? : views of UK and US millennials : review

Laurie, Sally; Mortimer, Kathleen; Beard, Fred K. - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 765-782

Persistent link: https://www.econbiz.de/10012179064